Operations

Ford Reveals Future of the Town Car

Posted on September 20, 2006 by LCT Staff - Also by this author - About the author

DEARBORN, Mich. — Ford Motor Company made the announcement that operators worldwide were hoping for — the Town Car is here to stay. The company has announced the Way Forward Acceleration plan to members of the media. Included in the Way Forward announcement was a plan to move Town Car production to the St. Thomas Facility in Ontario, Canada.

“The premier choice sedan and SUVs will continue into the future,” said Ford Fleet’s Limousine and Livery manager Doug Walczak. “The only thing that will change is where the Town Car is built.”

A major part of the planning process for the move is for Ford to have adequate inventories for all QVM coachbuilders and their end users so there is no disruption of product. According to Walczak, the LimoCare program as well as the QVM program will remain intact and in high gear. The durability, reliability and quality the Town Car is known for will remain.

In recent months, there has been much speculation that the Lincoln MKS was going to replace the Town Car as the livery sedan.

“Ford had never said the MKS was the new Town Car,” said Walczak. “We told consumers that it would be a new flagship sedan for the Lincoln brand.” Although the MKS is a stylish and exciting new sedan, Walczak adds the Town Car is exactly what customers are looking for.

“When you have an executive L with the extra 6-inches of leg room and the monumental trunk capacity, then you take a look at its reputation for durability, reliability and quality, it makes all the sense in the world to continue on into the future with that product.”

Source: Bobit Business Media

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