Operations

Commonwealth Hiring PR Firm to Tell its Story

Posted on May 9, 2007 by LCT Staff - Also by this author - About the author

BOSTON — Commonwealth Worldwide Chauffeured Transportation announced it has hired a PR firm, an unusual move in the chauffeured transportation industry. Commonwealth hired the award-winning agency, PAN Communications, to run its ambitious PR campaigns promoting the company.

"We were very impressed with the PAN team's energy and passion," said Dawson Rutter, CEO of Commonwealth Worldwide Chauffeured Transportation. "The agency has an impressive track record building luxury brands. From our first meeting, they had so many exciting creative ideas. We can't wait to see what the coming months will hold as a result of these inventive PR campaigns." Next month PAN will be promoting Commonwealth Worldwide's 25th anniversary with a program entitled, "Take Your Executive Assistant to Work Day."

In other company news:

Commonwealth is launching a comprehensive five-day training program for its chauffeurs. The training program requires new chauffeurs to experience, learn, and pass a series of tests to receive a formal Commonwealth certification to become a chauffeur. It includes classroom and road instruction in intimate groups of 10 trainees. They’re introduced to and tested on the philosophy and vision behind Commonwealth's premium service, the details of luxury service from top customer care to the car's ideal environment, and safe and smooth driving with nine hours of required training on the road. Trainees encounter role playing in the classroom and client ghost rides in which they do not know when a client is reviewing them. They are tested on details such as how they handled the client's luggage, where the car was parked, how the car smelled, the temperature in the car, and conversation.

Commonwealth, with 270 workers and $21.7 million in sales in 2005, once again make the annual Inner City 100 list, compiled by Inc. magazine and the Initiative for a Competitive Inner City, a group founded by Harvard Business School professor Michael Porter. To qualify for the Inner City 100 list, companies submitted audited books and tax returns proving steady revenue increases between 2000 and 2005, and minimum revenues of $250,000 in 2000 and $1 million in 2005. On average, the firms had $39.9 million in revenue. They grew between 21% and more than 200% on an annual basis during those years. The companies also had to be based in inner cities, which the initiative defines as neighborhoods with 20% or more people living below the poverty level, where poverty or unemployment was 50% greater than in the surrounding metropolitan area, or where median income was less than half of that in the larger region.

Source: Commonwealth Press Release & Boston Globe

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