Operations

Small New Jersey Limo Company Gets It All Right

Posted on August 22, 2014

Bill Atkins, president of Red Bank Limo, poses with a Chevrolet Suburban in his fleet in Red Bank. (Photo: Tanya Breen / Asbury Park Press staff photographer)
Bill Atkins, president of Red Bank Limo, poses with a Chevrolet Suburban in his fleet in Red Bank. (Photo: Tanya Breen / Asbury Park Press staff photographer)

TINTON FALLS, N.J. -- In 1986, Bill Atkins watched as a friend’s father, a funeral home owner, struggled with limo companies who provided inconsistent service to their grieving customers, sometimes offering dirty cars and rude drivers.

“I thought, ‘Maybe I’ll work for a limo company,’ but the very next day I saw a stretch limo for sale and bought it for about $10,000,” Atkins said.

“Limos are different than car services or cabs, which are typically ‘one and done,’ ” Atkins said. “Limos are more of a relationship, a comfort car of choice for frequent travelers who need you to be there when they need you. Whether it’s an early-morning pickup or a return from a late-night flight, they just want things to work.”

Asbury Park Press article here

Red Bank Limo website here

LCT related article/video: Red Bank Limo Uses Video To Market Service

LCT Editor's Edge blog post: Bill Atkins Advice On How To Counter On-Demand Services

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