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The largest operator in Las Vegas is giving customers some hyper-local connections through a mobile marketing application.

LAS VEGAS, Nev. -- Bell Trans, a chauffeured transportation provider with 363 vehicles, has hired HIPCRICKET to create mobile marketing campaigns that will build Bell's customer base and uniquely engage customers during their stay with hyper-local offers.

BELL TRANS has been servicing Las Vegas since 1970 and claims to be the largest-single city limousine company in the nation and the largest bus company in Nevada.

Through the partnership, Las Vegas visitors will have the opportunity to schedule transportation by texting their requests to a unique shortcode. The program will also feature "click-to-call" capabilities that will speed up the reservation process.

Customers also will be presented with unmatched offers from area businesses.