Operations

Keeping Both Hands on the Wheel By Talking More

Posted on June 23, 2010

Drivers show growing interest in voice-activated technologies for their vehicles.

NEW YORK -- American drivers are growing more likely to adopt voice activated technologies to use in their vehicles, according to Harris Interactive's 2010 AutoTECHCAST study, conducted April 6-26, 2010.

Thirty-five percent of drivers say they would be likely to adopt voice activated controls or features in their vehicle, up from just over one-quarter (27%) in 2009. Additionally, a handful of drivers showed interest in Text to Speech and Speech to Text (TS-ST) technology, with 14% indicating they would be likely to adopt it.

This is continuing coverage from the Harris Interactive 2010 AutoTECHCAST study, an annual survey of adult vehicle owners in the U.S. that studies 69 advanced automotive technologies spanning across several categories that include: Entertainment, Exterior Comfort & Convenience, Glass, Intelligent Sensing, Interior Comfort & Convenience, Lighting, Powertrain & Alternative Fuels, Ride & Handling, Safety, and Telematics.

2010 AutoTECHCAST study info here.

Source: Harris Interactive


 

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