Operations

New Advertising Tool Capitalizes On Migration To Online Business

Posted on January 28, 2010

With business inquiries moving from the phone to online, yodle organic gives limousine and coach company operators a way to stand out and track info requests.

LAS VEGAS, Nev. -- Limousine companies, among others, now have a results-driven option for tracking service inquiries and gaining new customers.

As more and more business inquiries are placed online, yodle, a New York-based advertising company which exhibited at the International LCT Show this week in Las Vegas, offers a new local Internet advertising tool that uses optimization (SEO).

The product, yodle organic, allows limousine and motorcoach company operators to find out how many prospective customers are visiting their Web sites, to discover which keywords are driving traffic, and to learn where their most fruitful inquiries are coming from.

yodle connects with major search engines, including Google, Yahoo!, MSN and Bing to drive potential customers to a Web site, increasing exposure. However, the tool goes beyond generating clicks. It also tracks all email and phone inquiries and sends them to the business.

The process of getting yodle up and running entails having the company create a brand new Web site using SEO best practices, to ensure the content on the home page and sub-pages can be easily discovered and indexed by search engines. Next, yodle gets businesses listed on local directories that are the best fit and links them with other Web sites. Then, the company's online tools help businesses monitor their search rankings and the amount of visits to the Web site.

When a prospective customer clicks on a company's advertising link, they are sent to a personalized Web site that encourages them to pick up the phone and call or inquire online.

Joseph McGrail, senior sales executive, says that what makes yodle stand out is that its ranking system, while similar to others in the industry, brings leads right to the business. "Instead of selling leads, we're getting info to them direct," he explains. yodle sends businesses a link that shows every phone number and email generated from the advertising link to the Web site. "It provides flexible, transparent business tracking," McGrail adds. "The next best thing is [the customer] calling you directly."

Yodle was founded in March 2005 by Nathaniel Stevens who, at the time, was managing online marketing for his father's car dealership, according to the company's Web site.

For more information, visit http://www.yodle.com/

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