California Wine Tours Becomes Bay Area Green Business

Posted on September 1, 2009

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The chauffeured transportation company becomes the first one in the Bay Area to be officially certified green.

SAN FRANCISCO - Sonoma/Napa based California Wine Tours has increased its green profile to the point where it can help lead other businesses to clean up their operations.

A combination of staff training and aggressive reduce, reuse, and recycle programs has enabled California Wine Tours to become carbon neutral at all of its facilities and create programs to decrease the carbon footprint of its business operation.

Through its business entities, California Wine Tours moves more than 500,000 passengers each year in the Bay Area which equates to taking thousands of individual cars off the road. These passengers include wine tours in Napa and Sonoma, corporate guests attending company meetings, children attending school field trips, people going to/from the area's airports, or guests attending a sporting event, concert or wedding.

California Wine Tours owner Mike Marino considered it important that his company looked at its carbon footprint and created programs to reduce its impact.

"We plan on meeting this goal through a constant track of improvements to find alternative fuel sources, reduce pollution, and make our business dedicated to sustainability," Marino said.

In the next 12 months, Marino expects to reduce operating costs by at least 15% through energy efficiency, reduction of waste, and streamlined office practices.

"After researching the program, I realized this is just good business sense and it also gives us a chance to make a difference on our planet," Marino said.

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