Ford Details Its Long-Term Green Vehicles Strategy

Posted on June 24, 2009

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  • Ford's Blueprint for Sustainability addresses the challenges of climate change and energy security, while creating safer, more fuel-efficient, quality products customers want and value
  • The cornerstone of Ford's near-term plan remains a new generation of fuel-saving, turbo-charged gasoline direct injection engines to be offered in high volume across its vehicle lineup. In 2009, EcoBoost will be introduced on the Lincoln MKS, followed by the Lincoln MKT, Ford Taurus SHO, Flex and F-150
  • Ford's electric vehicle strategy accelerates with the introduction of a pure battery electric (BEV) Transit Connect commercial van in 2010 and a BEV Focus in 2011, as well as a plug-in hybrid electric (PHEV) and next-generation hybrid electric vehicle (HEV) by 2012
  • Mid-term advancements focus on full implementation of known technologies, increased use of hybrids and electric vehicles, weight reductions, advanced electric power steering and aerodynamic improvements


DEARBORN, Mich. - Ford Motor Company's Blueprint for Sustainability includes the introduction of a range of global environmental technologies to provide more fuel-efficient vehicles that emit fewer greenhouse gases without compromising customer expectations for safety, interior room, or performance.

Since its original introduction in 2007, Ford accelerated key aspects of its sustainability strategy including a more detailed plan for vehicle electrification and other advances.

"Ford is committed to offering customers affordable, environmentally friendly technologies in vehicles they really want," said Alan Mulally, Ford's president and CEO.  "We are focusing on sustainable technology solutions that can be used not for hundreds or thousands of cars - but for millions of cars, because that is how Ford can truly make a difference."

Climate Change

Ford recognizes climate change is a significant global challenge that must be addressed by a range of stakeholders. For the automotive industry, this includes the vehicle manufacturers, the fuel industry, governments, and consumers.

To do its part, Ford is pursuing multiple technological paths and collaborating with others to find new, meaningful fuel economy and emissions solutions that will be affordable for customers.

Ford uses sophisticated modeling tools to map its future sustainability goals for CO2 reduction. They are helping the company to determine which technology solutions are viable over time by balancing customer wants, costs, and environmental needs. The analysis will guide Ford's fuel economy plan through 2020.

Some of the improvements to boost fuel economy outlined in the sustainability strategy are already on the road, while Ford continues to innovate for the future.

For example: Ford is eliminating energy waste in its vehicle systems, such as power steering, cooling and electrical systems, and minimizing wind drag through design and optimizing its new six-speed transmissions. All of these innovations are benefiting customers today, particularly in fuel economy. Among the advances made since 2007 are:

  • Doubled hybrid offerings and production with the introduction of the all-new 2010 Ford Fusion Hybrid and Mercury Milan Hybrid, which deliver 41 mpg in city driving.
  • Equipped with a new 2.5-liter I-4 engine, the 2010 Ford Fusion S delivers fuel economy up to 3 mpg better than the Honda Accord or Toyota Camry.
  • Ford Escape delivers unsurpassed 28 mpg on the highway - ahead of the Toyota RAV4 and Honda CR-V. And the hybrid version - the Ford Escape Hybrid - is the most fuel-efficient SUV on the planet, delivering 34 mpg city and 31 mpg highway.
  • Ford F-150's fuel economy has improved an average of 8 percent across the fleet and delivers an unsurpassed 15 mpg city and 21 mpg highway.
  • The new Ford Fusion, Mercury Milan, Ford Taurus SHO and Lincoln MKT include electronic power-assist steering (EPAS), which can improve fuel economy up to 5%, while reducing CO2 emissions and enhancing steering performance. By 2012, Ford plans to fit nearly 90% of the Ford, Lincoln, and Mercury lineup with EPAS.

Ford says the push will continue. The company quickly will introduce technologies to further eliminate energy waste in vehicle systems by improving powertrain warm-up time, using vehicle control technologies like aggressive fuel shutoff during vehicle deceleration, and reducing engine workload through better battery recharging systems.

"While we implement our near-, mid- and long-term plans, we are continuing to achieve efficiencies throughout the vehicle in areas that can quickly lead to fuel economy improvements today," said Derrick Kuzak, Ford's group vice president of Global Product Development. "We continue to make improvements in what we call the '1 percent' areas - items such as reducing wind drag, eliminating engine-driven power steering pumps, and switching to low-friction engine oil. Collectively, these small improvements deliver significant fuel economy gains for our customers."

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