Operations

IMC Reveals New Brand and Objectives

Posted on April 1, 2008

MEDFORD, N.J.Innovative Marketing Concepts (IMC) recently unveiled its new brand identity. The new identity, including a revised logo, tagline, and overall corporate strategy, represents a significant milestone in the company’s history and further embodies its evolution into a high-end, full marketing entity.

 

“The objective of the new design was to create an exciting, future-forward image that embodies our cutting-edge marketing niche in a way not possible with our old logo,” said Eric Alpert, president of Modern Technologies Group (MTG), IMC’s parent company.

 

“‘Integrating Concepts Into Reality,’ IMC’s new tagline, is a simple expression that declares who we are and what we do,” said John Crawford, senior designer. “It represents our new philosophy and strategy, which is to take the next big leap ahead in design and to continuously challenge the status quo in this industry.”

 

IMC also recently launched a revamped website, featuring a completely new look, with bold colors, and an easy-to-follow ordering process. With a simple click, IMC also offers customers a free marketing consultation.

 

The company has developed an extensive catalog of stock business cards, postcards, rack-and-rip cards, thank-you cards, brochures, stationary, newsletters, sell sheets, presentation folders, and websites.

 

For more information, visit www.yourimc.net or call (800) 362-6224.

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