PETALUMA, Calif. — Pure Luxury Transportation has embarked on an aggressive environmental sustainability program to reduce the environmental footprint of all aspects of its business including “the greening” of its executive ground transportation fleet.

Using the services of Green Ride Global, a North-American firm which provides environmental sustainability programs for the transportation industry, Pure Luxury has committed to annually reduce its greenhouse gas (GHG) emissions through fuel efficiency, reduced electricity use, waste diversion, recycling programs, and employee education.

Many of Pure Luxury’s corporate clients have committed to reducing their own emissions. “Our clients have their own emission reduction targets to meet, and through their use of Pure Luxury, we are helping them meet those goals,” said Jennifer Buffo, chief operating officer of Pure Luxury Transportation.

The strategy being taken by Pure Luxury is still considered unique among the ground transportation industry. “What some companies are calling a ‘green fleet’ merely consists of parking a few hybrids on their lot,” said Justin Raymond, president and CEO of Green Ride Global. “However, what Pure Luxury is doing is really addressing climate change at its source by transforming their business accordingly.”

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