LOS ANGELES — Classique Limousines has embarked on an aggressive environmental sustainability program to reduce the environmental footprint of all aspects of its business, including “the greening” of its executive ground transportation fleet.
Using the services of Green Ride Global, a Toronto-based firm which provides environmental sustainability programs for the transportation industry, Classique has committed to annually reduce its greenhouse gas (GHG) emissions through fuel efficiency, the transition to new technologies, reduced electricity use, waste diversion, recycling programs, and employee education.
Classique, which has been a Green Ride Global member since March 2008 and was the first GRG member in the Los Angeles area, said it is not attempting to deflect focus from the emissions expelled by its core business. Instead, Classique has committed to the annual reduction of its emissions and offers detailed and explicatory reports to its customers about the emissions produced by both its fleet and facilities.
The environmental sustainability strategy being adopted by Classique is considered the high-road among environmentalists. “What some companies are calling a ‘green fleet’ merely consists of parking a hybrid on their lot,” said Justin Raymond, President and CEO of Green Ride Global. “However, what Classique is doing is really addressing climate change by transforming their business accordingly and committing to reduce their emissions at source.”