Becoming a Green Machine: the Timing is Just Right

Posted on August 15, 2008

TORONTO — You can't go to a chauffeured transportation industry meeting without hearing operators talk about hybrids, alternative-fuel vehicles, government mandates, corporate requests for proposals (RFPs) with environmental requirements and other "green" issues.


The name Green Ride Global (GRG), a company that provides long-term environmental sustainability solutions to transportation industry clients, often comes up in these conversations. The problem for many operators is that viable options for green fleet vehicles are unclear, as are total company strategies for making the right moves required to do business with a growing number of corporate clients.


Several well-known chauffeured transportation companies have hired Toronto-based GRG to transition them over to an environmental sustainability program – companies such as Montreal Limousine Worldwide, Company Car & Limousine of Cleveland, Partners Executive Transportation of Mineola, N.Y., Global Alliance of Toronto, Classique Limousines of Orange, Calif., Rosedale Livery of Toronto, Pure Luxury Transportation of Petaluma, Calif., and several others that are considering doing the same.


“I think it’s an exciting time,” said Justin Raymond, GRG’s president and CEO. “Very seldom do platforms of operational structure come along that are evolutionary, giving a chance for new leaders to emerge.”


GRG started up as a company about two years ago and has focused mainly on North American chauffeured transportation operators. It is expanding now to include operators from around the world. GRG is a privately held company staffed with environmental and transportation industry experts who implement best practice environmental programs that generate measurable results, the company said. Raymond has spent several years as an entrepreneur and business owner rooted in the transportation industry. Past accomplishments include assembling a network of Canadian taxi companies to operate under a toll-free telephone booking system, and also establishing a cell phone short-cut communication system.


As Raymond started up Green Ride Global and hired the staff, focusing on the chauffeured transportation industry became a clear step forward, mostly due to the mandates for environmental sustainability practices now required by many corporate clients.


Large corporations are getting pressured to become greener from customers, government agencies, the media, and investors. Raymond describes the process that many corporations are adopting as a three-scope measurement: central operations of their own business, office electricity usage and waste disposal, and the supply chain they work with, which includes chauffeured transportation companies.


Corporate travel is one of the largest supply chain categories being analyzed by corporations, and they’re looking for suppliers that can clearly illustrate that they have a method for quantifying reduction of their carbon emissions. This means that to become a member of the supply chain for corporate accounts, transportation companies must integrate and measure these three factors and make necessary changes: how its office is heated and cooled, the carbon emissions of its fleet vehicles, and the partners it does business with and their practices. Companies also need to explain this to corporate travel managers and procurement managers.


Green Ride Global helps ground transportation clients enhance their reputations and build best practices, a necessary transition for operators providing corporate transportation, Raymond said. One important way to accomplish this goal is to provide corporate clients with reports that clarify what you are doing and that your company’s overall greenhouse gas emissions are being reduced. GRG regularly works with its clients to produce these reports.


“We offer our clients the ability to speak the same language as their corporate clients in RFPs and contract renewals,” Raymond said. “We help clients communicate and demonstrate through reports their dedication to achieving results.”

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