Many operators have created Facebook pages for their businesses, but not many know how to use it correctly as a marketing tool. The content shared on a business profile should be different than what is shared on personal profiles. To help operators maximize reach and engagement on Facebook, here are some great tips adapted from the HubSpot eBook, “How To Master Facebook Marketing In 10 Days,” which can be downloaded for free by clicking here.
- Focus on engagement: Ask questions, post helpful tips, and links to articles from your blog. Make posts about your audience and what they need instead of just selling. This helps develop a richer and deeper bond with your audience, and you will sell more as a byproduct of that relationship. Posting irrelevant facts, such as what you had for lunch, or random content about various verticals and topics, does not help establish your brand as a leader in your industry.
- Post every day, around 3-5 times: People's News Feeds tend to get cluttered with so many constant updates from different friends and fan pages, so posting 3-5 times a day will help keep your brand in the loop throughout the day. But if you don't post anything of value, it doesn't matter how many times you post, people won't engage.
- Do not neglect weekends: People have more time to spend on Facebook during their days off.
- Don't oversell or undersell. Use an 80/20 approach for sales messages vs. content posts. If you post five times, make one of them a sales message and the rest about fun or helpful content.
- Have a call to action. This is perhaps the most neglected facet of social media messages. At the end of your post, ask people to like the comment, click the link or share the photo/video.