It can be disheartening when a business puts in the time to polish its social media profiles and posts relevant content, but doesn't see much interaction. You get a few likes, retweets and spammy blog comments show up here and there, but for the most part, your digital kingdom remains a ghost town. Traffic numbers may be solid, but they mean little if no one is engaged.
There are two quick-fixes to this problem.
NO. 1: The first is to start the conversation. Assume that you're at a party filled with people who want to have fun but are too shy to make the first move, and it's up to you do get things started. Share someone's video, like their photos, comment on a blog post. Not only will this get your brand noticed, it prompts others to engage back and reciprocate the love.
NO. 2: The next step is to make sure to include a call to action on each of your social media or blog posts to remind your audience what you want from them in exchange for the content you're offering. A simple question such as, "What do you think?" or a command such as "Share your thoughts" can effectively prompt your audience to interact.
Remember that your business is part of a digital community where it pays off to be a friendly neighbor. It’s a “social” network, so go out and be “social!” Start with joining the limo industry conversation at LCT’s Facebook page by scanning the QR code at the bottom right of this page.
-- Michael Campos, LCT associate editor