How To Tap The Funeral Limo Business

Posted on April 15, 2016 by - Also by this author

Page 1 of 2

Funeral directors share common jokes about people dying to do business with them, or the rigors of mortician work, or earning ones “chaps” from hands dried out by embalming fluids. The truth is their jobs are probably one of the most important services offered to a person since a funeral service is the final mortal memory of the deceased. These jobs must be delivered without mistakes.

Do You Have What It Takes?
Funeral directors want the limo to match the hearse. They want limos without booze decanters, flashy LED disco light displays, or festive decor. The limo will transport family members to a funeral, not a night on the town. Put tissues in the vehicle. They want professionally dressed chauffeurs with good manners and good sense.

Unlike normal limo charters, the rule of ‘don’t speak unless spoken to’ does not apply. “I want the chauffeur to look after a grieving family as if it was his own,” says John Basham, owner of Basham’s Funeral Care in Bakersfield, Calif.

“Chauffeurs must always have a coat on, just as funeral directors do. They are an extension of my service and the family should never know the limo is sub-contracted.” Basham also requests chauffeurs to remove sunglasses when speaking to families. It is demanding work to exacting standards. You also must be financially prepared to carry a balance for four to six weeks.

Speaking of Money
Funeral work can be lucrative based on the sheer volume of business. However, just as you feel compelled to provide a discount for a large volume corporate account, funeral work does require some discounting on the price if you want to be seriously considered.

Some funeral directors pass on the exact cost to their customers and some mark it up to increase their bottom line profits. If you don’t provide a discount, there is no incentive for the funeral home to either call upon your company or refer their clients to you. The client could simply call you directly and pay the retail rate. Whether the funeral director passes on the discounted rate or marks it up, you should establish a funeral director rate applied fairly to all. Just as we farm-out jobs to local competitors, the funeral industry is also a tight knit group and regularly loans each other hearses and other equipment as needed. You don’t want them to compare pricing and discover one has a better price than another. Most funeral homes will ask you to invoice them after the job is complete, since there is no guarantee of actual hours spent working a funeral job, although the average is three hours.

View comments or post a comment on this story. (0 Comments)

More News

Celebrity Worldwide Launches New Charter Jet Website

Clients of the Philadelphia-based company can book seamless air travel worldwide through an easy, more informative site.

No Way Uber Worth $70 Billion, Investor Says

Meanwhile, the feds have penalized the TNC for misleading consumers on its privacy practices.

Updated Uber For Business Gives Companies More Control

The TNC's refreshed platform will help streamline corporate ride-hail use, especially for unmanaged travel programs.

Dream Team: How One Company Keeps Clients And Staff

eNews Exclusive: Concierge Limousine along California’s Gold Coast knows that without happy, loyal employees, an operation will fall apart.

Layoffs Feared As Uber Shuts Down Leasing Unit

Being in the car leasing business was harder than the TNC imagined.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - August 2017 $12.95 MILLENNIALS/FAST 40 ISSUE COVER STORY: * How to Score & Keep The Best Young Talent * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close