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Nightfall along the Atlantic City oceanfront boardwalk brought out the networking parties, including a nightclub party at Dusk at Caesars.
Our industry is filled with networks connecting little companies to big companies, medium-size companies with other medium-size companies, and everyone in between. How else could so many companies add “Worldwide” and “Global” to their names?
One way to foster such relationships and business breakthroughs is via the many social networking events where operators can connect. Even with all the social media, there’s nothing better than booking real face time.
Attending a show for the first time can be intimidating. We love to network. Arriving at a Show to find groups of people already networking who you don’t know can be tough. Our First Timers orientation session is designed to accomplish many things. First, just meeting a single person can help ease the fright. LCT editors each introduced themselves, while Linda Jagiela and I made sure the newbies knew we work as limo operators full time.
Show floor attendees could visit the “LCT Lounge” sports bar and conversation areas and tables throughout the two days of vehicle and vendor exhibits.
First Timers wear distinct ribbons indicating to others their status, so as to promote networking. The orientation also is designed to help guide them through the selection process that might benefit them most. Like the first day of school, they are able to meet other first-time attendees and share the feeling of, “We’re in this together.”
Reception at One Atlantic
The opening night reception was held at the sophisticated, One Atlantic. The panoramic, lounge-style venue sits high on the edge of the Caesars Pier, surrounded by floor to ceiling windows overlooking the ocean and the shoreline. The entrance is dramatically defined by an escalator.
The open bar and array of finger food, including sliders, oyster Rockefeller, pasta and chicken, pleased the crowd. J.R. and Maria Garza from Diamond Limousine made the trip from Boise, Idaho, to “connect with people.” The pair attended, contributed and participated in many sessions, meeting many new people along the way.
Once the official welcome party ended, many big networks such as Flyte Tyme, BostonCoach Connection, DavEl, Empire CLS and even LCT hosted private suite parties for their affiliates, aspiring affiliates and attendess. Sarah VanBeek with Chosen Payments said she used the, “I’m with him” line to get into the Flyte-Tyme party, which was serving Patron tequila and MaCallan scotch along with the standard bar fare.
The food presentation in all of the suites was over-the-top. Flyte Tyme CEO Tim Rose and his wife, Doreen, were mingling with their guests while affiliate manager Darylann Wright was schmoozing with affiliates. Across the hall, Lisa Ortega, an affiliate account manager for BostonCoach, visited with her affiliates along an equally elaborate food spread. LCT editors, who hosted a Fast 40 suite, mingled with readers, advertisers and exhibitors to get ideas for the magazine.
Coffee, Coffee, Coffee
Coffee is a basic necessity in this business, especially at trade shows, so Monday morning seemed to find many lingering in the reception area drinking coffee and sharing stories of the night. This in itself was another networking opportunity that occurred almost as a ritual each morning.
The prime networking event of the Show was the opening night reception at One Atlantic, at the end of the Caesars Pier. Attendees packed the place, which offered floor to ceiling windows over the ocean.
Sports Bar in the Middle
While the exhibit hall was filled with vendors, food stations, a water bar and lounge seating, there was a new networking opportunity center stage. The center sports bar offered people a chance to get off their feet, grab a cocktail and watch a game. There’s nothing like sharing a beer and a game with virtually anyone who likes your team. It was yet another place where affiliate connections were made.
What LCT trade show is complete without a nightclub party? Attendees relaxed while stimulating all sorts of senses at the popular Dusk nightclub at Caesars, which was exclusively reserved for LCT Show East on the Monday evening of the Show. As a matter of practice, LCT editors did not bring cameras and notebooks, as this fun event was all off the record. So if you missed it, you’ll just have to talk to someone who was there.
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