Operations

Operator Leverages Focused Service To Attract Customers

Posted on October 12, 2013 by - Also by this author

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WINNIPEG, Manitoba -- Hollywood Limousine Service took its name after doing a Hollywood kind of thing: Introducing the first stretch SUV limousines into the transportation market in Winnipeg, the capital of the Canadian province of Manitoba.

“When you see a super-stretch everyone usually thinks of a celebrity,” says Ricky Brar, owner and President. “That being said, we transport a fair [number] of celebrities around town. We also have kept a reputation of having the most unique fleet, along with one of the newest.”

Hollywood Limousine innovates by using the tools of social media marketing while applying the results of customer satisfaction surveys taken via tablets, QR codes and a no charge app. The company was awarded a five-year contract this summer to provide an on-demand and pre-arranged ground transportation service for passengers at Winnipeg’s international airport. Brar recently talked about his company with LCT Magazine:

How does chauffeured transportation service in your province differ from service in the U.S.?
In Manitoba, operators are highly regulated by the Taxicab Board of Manitoba, including how fares are determined. Our investment in new vehicles, technologies, and professionally trained chauffeurs means we’re finally able to compare ourselves to larger cities and the standard that clients are accustomed to when visiting the U.S.  

What are the main challenges providing service in your area/region?
A significant challenge is trying to recover from a bad experience a client may have had with another company, particularly as competitors continue to lower their rates in a race to the bottom. We believe with our staff and reliable vehicles we will overcome those poor customer service experiences through providing consistent, extraordinary services. And the weather will always be a challenge in a Canadian prairie city, particularly during the winter months.  

What qualities do you look for in a U.S. affiliate?
Continuously exceeding a customer’s expectations; exceptional service offerings that are client focused and grounded in the values of respect, accountability and service excellence.

What specific rules or regulations do U.S. operators need to be aware of when affiliating with operators in your province?
There are several regulations an operator must be prepared to meet in order to establish an affiliate relationship in Manitoba. First and foremost, an operator must be legally entitled to work in Canada. Operators must be properly licensed through the Taxicab Board of Manitoba, including a Manitoba Class 4, 3, 2 or 1 driver’s license; providing a Record Review Certificate; proof of Taxicab Driver Training Program Certification; successfully passing a Child Abuse Registry check; and providing a clean Driver’s Abstract. Finally, operators must hold $5 million in liability insurance.

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