Fleet: 4 limousines, 4 sedans, 1 van.
Number of Chauffeurs: 9 full time, 18 part time. All are treated as employees.
Benefits Offered: Medical plan, profit sharing. “We have always offered these benefits. We think it is important.”
Business Breakdown: 74% corporate, 23% airline, 3% other
Average Orders Per Day: 35
Average Annual Revenue: over $1 million
Contracted Airlines: KLM, British Airlines, Lufthansa, Continental, Aero Mexico
Airline Services: Provides free air-port transfers for certain first class and business class passengers. Airlines pay for this service. “Not every first class passenger gets a free ride. It only goes to corporate clients and those people who the airline believes are with worthwhile accounts-those people they want to make sure get good service.”
Recent Downsizing: Fleet was recently downsized from 32 vehicles to the current 9 vehicles. “We were forced to adjust our fleet because of the recent slump in the airline industry. In 1992, airline work made up 53% of our business. This year, that has dropped to 23%”.
Squire’s Squabble: We are too closely associated with the taxi industry regarding insurance and other financial areas. Also, I don’t like the word ‘limousine.’ I have lobbied the NLA to change its name to the National ‘Livery’ Association. We are in the ground transportation industry, not the ‘limousine industry.’