Operations

Improved Airport Relationships Mean Better Business

Posted on March 1, 1998 by Sara Eastwood-McLean - Also by this author

According to LCT’s 1997 market research studies, 24 percent of operator revenue sources are derived from airport transfers. That equates to more than $500 million per year. In fact, airport business exceeds all other revenue streams, including weddings and proms, nights on the town, and corporate work.

This is the very reason LCT dedicated months of hard work to bring you an industry first. In this, the official “Show Issue,” our airport cover story marks a significant milestone for us. We surveyed operators across the country and developed an airport rating system to compile a list of the best airports in the United States.

Additionally, life at certain other airports are difficult for livery operators. The article also details responses from the survey that identifies some of the most significant problems at airports across the country.

This was no easy task. Senior editor, Tom Mazza, was charged with the job of pulling most of the research together.

As in most cases, the media is usually either a friend or foe. This project angered some parties, particularly managers of airports receiving a poor review. In some cases, LCT was warned by some prominent airport personnel that they would retaliate against local operators if our report was published.

We left many of our sources anonymous because they also feared retaliation by their local airports. LCT is not concerned about the grumbling that airport personnel made to us. I urge the operators who provided information not to be concerned, either. While no one enjoys negative press, history has proven that once a story is out in the open, changes for the better are certain to happen.

Needless to say, despite the controversy, we believe the industry will benefit tremendously from the information published in this article. We encourage regional associations to use this article as a model for negotiating better provisions at your own airports. We also strongly encourage your feedback. Groundbreaking stories are always exciting because they stimulate thought, which spurs ideas. Please don’t hesitate to pass along some of your ideas so next year we can further expand on this topic.


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