Cherry Hill Forum 1988

Posted on November 1, 1988

More than 200 limousine operators, chauffeurs, and industry suppliers attended the Limousine & Chauffer Forum on September 19 in Cherry Hill, N.J. The one-day event was presented by Limousine & Chauffeur Magazine in cooperation with the South Jersey Limousine Association, The North Jersey Luxury Limousine Association, and the Private Limousine Association New Jersey.

The Forum featured a varied program of guest speakers on limousine industry issues, a panel discussion with veteran livery operators, and an opportunity for operators to meet with coachbuilder representatives and limousine industry suppliers. Most notably, however, the Forum served to unite the three New Jersey limousine operator associations into an alliance that intends to work cooperatively on matters affecting the limousine industry at state and local levels. Representatives of all three associations expressed satisfaction with the new alliance and expressed hope that the group will effectively deal with a number of shared problems and concerns.

Opening the Forum was a session featuring Vic Poleni of Cadillac and Roy Radakovich of Lincoln. Poleni and Radakovich shared the feelings of their respective companies toward the limousine industry and then responded to questions from the audience. Among the topics discussed were manufacturer warranty programs, the efforts of both companies to work effectively with the limousine industry, and scheduled changes in the Cadillac Brougham and Lincoln Town Car.

Radakovich explained that the 1990 Lincoln Town Car will have significant styling changes. Lincoln is also forming a design group to examine the needs of commercial vehicle operators.

Vic Poleni noted that the Brougham is undergoing a number of changes to improve power and handling. Cadillac has also introduced an optional commercial vehicle service agreement that picks up when the standard warranty expires at 60,000 miles and extends through 36-months/250,000 miles.

The second session featured Richard Cooley, president of Executive Professional Chauffeuring School. Cooley, who presents a certified training program at a number of locations across the country, described the legal and practical ramifications of maintaining an ongoing program of chauffeur training and refresher instruction. Cooley fielded questions ranging from the hiring of chauffeurs to the legal liabilities faced by operators in situations where chauffeurs appear to be insufficiently trained or supervised.

Cooley was followed by Ellen Steinberg, president of Alliance Advertising. Steinberg discussed strategies for developing an effective marketing program. She reviewed a variety of ways to reach the limousine market and responded to questions

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