Since becoming Chief Executive Officer of Carey Limousine in 1973, Vince Wolfington and his management team have expanded operations into more than 300 cities in the United States and abroad. As head of the world’s largest limousine company, you might expect Wolfington’s interview in this issue to give an upbeat look at his company’s performance in 1990, and his outlook for 1991. It does. But he also anticipates a successful year for the overall industry in the face of war and recession.
Although stretch limousines may be an easier sell in times of peace and prosperity, Wolfington foresees a steady demand for chauffeured transportation as the public continues to travel. He also senses that travelers view the livery industry as a mature industry capable of meeting their needs on a local, national, and international scale.
One way to take better advantage of market demand this year is to strengthen your contacts with companies in other cities for the exchange of referral business, and revise marketing materials to show your local customers other cities in which you can serve them. For additional contacts around the country, refer to the National Livery Referral Guide in the back of the 1991 Limousine & Chauffeur Calendar.
Wolfington points out that a key to providing service to your clients through companies in other cities is the ability to do it consistently. Service must be as reliable and professional in the field as it is at home. In this respect, the ability to provide vehicles and service similar to successful companies in other market areas could help you attract referral business.
As some in the industry standardize their way of operating, others may choose to emphasize their own style of distinctive and personalized service. This may mean super-stretches, vintage limousines, red carpet wedding packages, wine tasting tours, and so forth. We see continued demand for these specialty services, particularly when an operator fills a unique niche in the local market.
There is opportunity in 1991, and we hope to continue bringing you success stories and confident predictions like the ones in this issue.