In traveling around the country to the many meetings and conventions I am required to attend, people often ask me what I do for a living. While I could answer that I’m in the publishing business, or say I sell advertising, I usually tell people I am in the communication business.
Communication is the exchange, with understanding, of ideas. People communicate when they alternately send and receive messages which are mutually meaningful. Communication, therefore, involves a two-way function or, in limousine terms, is a “two-way street.” Here are some ideas about communicating.
In sending, define clearly what you wish to communicate. State it in a language that the person you are talking with understands. Remember to communicate with rather than to, people. In receiving, make sure you understand what the other person is saying. When in doubt, ask for a repetition. To enhance your understanding, repeat back what you think his message is. In responding, an exchange which does not include mutual questions is usually deficient. You should look for meanings between the lines and weigh these before responding.
Limousine & Chauffeur is clearly defining the principles of communication. Advertisers are communicating with you. Advertisers' sales messages in ’83 received 5,131 responses from you, the reader, or an average of 52 inquiries per advertisement. In ’84, I’m pleased to report, advertisers received a total of 15,405 inquiries, translating into an average of 68 responses per sales message. The fact that Limousine & Chauffeur’s computerized Reader Service Card generates such strong response indicated a high degree of awareness and a keen interest in products on the part of our readers. Advertisers send… and readers receive and respond.
We are communicating with you. Our articles are geared to you, the limousine service operator, and your staff. Not only do we feel it significant to report on the latest equipment, but we feel it our duty to provide you with as much news, advice, “how-to” tips, and relevant industry data as we can to make your operation more efficient and profitable. We are the senders; you are the receivers. To complete the communication link, though, we need to hear from you as to how we can make Limousine & Chauffeur a better tool for you.
This is your magazine. It is your industry. Never hesitate to drop us a card or letter. Feel free to pick up the phone and give us a call. Let’s communicate; it’s a two-way street.