Commitment to Excellence

Posted on March 1, 1984 by Ty Bobit, LCT Publisher

The recent football championships reminded me of two successful mottos that, when practiced, separate the chauffeur from the driver, and the limousine from the car.

A now familiar sight in Los Angeles is the black and silver sign of the Raiders, “Commitment to Excellence.” This longtime Raider slogan has helped make them the most winning team in modern professional football. Another important motto I recall is the one used by coach Eddie Crowder at the University of Colorado, “Pride Makes Success.”

The limousine industry is maturing. It is an industry growing in sophistication and expertise. Your vehicles are only an instrument to provide the key element, service. This aspect of service makes it essential for management and chauffeurs to continually remind themselves that pride makes success. They must always remember to commit themselves to excellence.

Whether you run a small limousine service or are part of a large multi-location operation, management must provide the proper leadership and supervision to ensure suitable performance. Pride should extend into every avenue of your business. Telephones need to answered promptly and courteously. Your stationary, logo, business forms and advertising should present an appropriate image. Expeditious and professional follow-up is a must. Your vehicles should be properly maintained inside and out, as their appearance creates a long-lasting impression on both your customers and your chauffeurs. In this issue, Heidi Watt of the Westlake Connection offers Limousine & Chauffeur readers valuable tips on handling company business and customer service in the Operators Manual article. Consider developing a similar type manual for your own company.

Your company representatives are your chauffeurs. They provide the visibility and personal contact with your customers. In this service-oriented business, being well-groomed, courteous and having complete knowledge of one’s limousine and area served makes a chauffeur. Failure in any of these areas equates to being just another driver.

Many Tampa, Florida limousine operators had the opportunity to see Al Davis’ “Commitment to Excellence” displayed around their city prior to the Super Bowl. We all know the game’s outcome with the results speaking for themselves. Commit yourself to excellence and develop an inner sense of value. Your company, chauffeurs and customers will be the winners.


View comments or post a comment on this story. (0 Comments)

More News

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

Attention To Detail Sets California Operator Apart

WebXclusive: Millennial operator Aaron Schiff of Ascot Limousine uses his talents to maintain the stellar reputation of his godfather’s company.

Uber's Creepy Drones And Drivers

TNC Travesties Of The Week: The company's marketing techniques prove to be just as aggressive as their independent contractors. 

70 Defining Moments In Luxury Industry History

From the 1970s to the present, check out these incredible events that affect the wider luxury services and products sector. 

Do You Provide Customer Service Or Experience?

Companies may be tempted to stick with the former, but clients can almost immediately notice when the focus isn’t on the latter.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close