Operations

Global Snapshots: Operators In Emerging Chauffeured Markets

Posted on December 20, 2012

Page 1 of 3

Sedans in Brazil and Latin America range from Toyota Corollas, Ford Fusions and Citroen C4 Pallas to Jaguars and Mercedes.
Sedans in Brazil and Latin America range from Toyota Corollas, Ford Fusions and Citroen C4 Pallas to Jaguars and Mercedes.

ViaLandauto, São Paulo, Brazil

What industries are driving business demands for chauffeured services in your region?
Traveling executives in Brazil have been increasing significantly due to the international economic scenario. The most professionals who are demanding more of our services nowadays are the pharmaceutical industry and banking sector. Brazil, specifically the city of São Paulo, ranks fourth among the cities that received foreign investment in 2011.

What is your expected rate of growth for chauffeured service?
With the proximity of events such as the Olympic Games in 2016 and the FIFA World Cup in 2014, we have seen a considerable increase in demand for services in several markets, higher than 20% and reaching 45% in the case of Rio de Janeiro. Our planning and budget for 2013 see a growth of 25% in operating nationally and 37% internationally, for passengers coming to Latin America.

What vehicles are in demand from your clientele?
The foreigner businessman client visiting Brazil or Latin America prefers larger, more comfortable cars. Brazilians care more for simple cars with attractive prices. Models range from the Toyota Corolla, Ford Fusion and Citroen C4 Pallas to luxury Jaguars and Mercedes E-Class. Some clients request motorcoaches and others require armored vehicles.

What are common client demands and requests?
There has been an increase in requests for services like rental helicopters, jets and yachts for one or two days, as well as city tours, restaurant reservations for groups, tropical fruits available in some exclusive transfers, etc. Executives are seriously evaluating the high performance and stress associated with a lifetime of travel around the world and are enhancing their quality of life [with these amenities].

What are growth-related challenges that the chauffeured transportation industry faces in your country?
In Brazil, the chauffeured companies do not share information. The absence of an [industry] association shows how difficult it is for members of the sector to talk to each other. We have a culture in Brazil that still favors taxis, so our challenge is to convince our domestic public that for just 20% more, the cab can be replaced by personalized service that is more comfortable and efficient.

How much has your company grown in recent years?
Grew at a rate of 38% in the last five years, and nearly 400% in the last 10 years.

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