Operations

Operator Builds Cross Continental Clientele

Posted on September 10, 2012 by - Also by this author

Page 1 of 2

transfer4me owner and founder Bettina Mannsbart in front of the Hofburg Imperial Castle in Vienna, the official home of the Austrian President.
transfer4me owner and founder Bettina Mannsbart in front of the Hofburg Imperial Castle in Vienna, the official home of the Austrian President.

Although transfer4me is based in Vienna, Austria, owner and founder Bettina Mannsbart stresses that the bulk of her business stretches across Europe. So while a chauffeured transportation company may be from a particular nation, its business outlook and approach must be decidedly European. Mannsbart discusses chauffeured transportation in Austria and the numerous countries her company serves that has kept transfer4me growing 25% annually.

What is unique about chauffeured services in Europe versus the U.S.?
The industry in Europe is much more complex, and it’s more about people. What makes the European limousine business unique is that business partners and clients are dealing with each other as friends and work together to fulfill the customers’ needs with honesty and without threatening each other with contracts or punishments. We talk more with the client and with the driver to find the perfect car/driver/client match for each trip.
• • •
What are key challenges of services in Europe?
As Europe is a mix of so many different people, languages and habits as well as views of life, getting it done the way you want it for your client can be hard at times. It’s all about learning how to treat people of different mentalities, what the no-nos are, and why people of some countries need more [attention] to help them understand what is needed of them. Also, cars and laws can vary widely.
• • •
What qualities do you look for in a U.S. affiliate?
We farm out around 50 Congress groups into the U.S. a year. And what I personally value in the affiliates I use is a good friendly relationship with flexibility and an open-minded attitude. I think that everyone you write about in this magazine understands the business well enough to perform a requested transfer well. I just expect a certain approach toward European clients, maybe with specific requirements not familiar in the U.S., but which make the European clients happy. It works the same the other way around.
• • •
What specific rules or procedures do U.S. operators need to be aware of when affiliating with operators in Europe?
U.S. operators often assume that what they expect of their affiliates and vice-versa is completely clear and common sensical, but it’s not always. I would recommend an open conversation with every affiliate: What exactly do I need and expect and what have you got? That helps find the right match for what your clients need and gives you an idea of the specific characteristics of an affiliate. In some countries, the limousine business is a matter of honor and not of money. You may not get the service you want by offering your affiliate more money, but you might get it by touching their sense of honor. There are many more such examples.

View comments or post a comment on this story. (0 Comments)

More News

Prevost Offers Online ABA Driver Training Courses

The luxury motorcoach OEM and trade group address one of the industry's biggest challenges.

Luxury Line Run Motorcoach Service Adds Another Texas Route

Vonlane, which calls itself a private jet on wheels, now connects Austin and Fort Worth.

Uber Loses License To Operate In London

The TNC's license will expire Sept. 30 as it claims to have some 3.5 million users and about 40,000 drivers in the city.

Transportation Future, Driverless Vehicles Hot Topics At BusCon 2017

The show featured nearly 135 exhibitors and close to 60 vehicles, and some of the latest technologies available to operators.

Taxi Drivers, Chauffeurs More Likely To Die From Violence

CDC data shows they are the most likely workers to die on the job because of violent crime risks.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close