Operations

Ireland Provides Lush Ground For Limo Wheels

Posted on August 9, 2012 by - Also by this author

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Limos for Less CEO Myles Flood, pictured in front of the Dublin Financial Services Centre, prefers the Chrysler 300c sedan for its dual appeal to corporate and retail clients.
Limos for Less CEO Myles Flood, pictured in front of the Dublin Financial Services Centre, prefers the Chrysler 300c sedan for its dual appeal to corporate and retail clients.

Low corporate taxes and a heavy American company presence in Dublin keep the troubled economy afloat in Ireland, creating demand for luxury chauffeured transportation. Since 2006, Limos for Less has doubled its fleet size and managed to grow with an 80% corporate clientele, despite the unfolding Euro-drama. CEO Myles Flood corresponded with LCT Magazine recently.

What is unique about chauffeured services in your nation compared to the USA?
In Ireland, the business is divided strictly between companies that do retail work in stretched limousines and companies that run sedans/SUVs for corporate and airport work. As far as I’m aware, we are the only company in Ireland that services both markets with a diverse fleet.

What are the key challenges of your service area region?
The chauffeur/limousine industry faces very stiff competition from taxis. Unlike the USA, taxis in Ireland can be pre-booked and they also have access to bus lanes within Dublin, which is a major advantage in terms of beating traffic. The National Chauffeur Association has a pending court case to see if limousines can gain access to bus lanes. We are governed by the same regulatory body as taxis and we see the current law as being bad for the city’s business competitiveness. A similar situation occurs in London, where black cabs have the right to use bus lanes but not chauffeured vehicles.

What qualities do you look for in a U.S. affiliate?
For me it’s all about the friendliness of the chauffeur. Everybody has shiny cars, limo software, etc., but the chauffeur is the face of the business and point of contact with the customer. If he is not delivering outstanding service, the rest does not matter one bit.

What rules do U.S operators need to be aware of when affiliating with Irish operators?
There are no rules as such to watch out for, but when farming out orders, check the year of the vehicle doing the job as some operators are running older cars due to the downturn in the economy.

What are your top business challenges?
Driving growth both in terms of corporate accounts and revenue is our No. 1 goal this year.

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