According to an article in the October, 1987 issue of Entrepreneur, the success potential for a limousine company is pretty good. Charles Fuller interviewed Limousine & Chauffeur's publisher, Maury Sutton, for an article entitled "Cruising Into Luxury With A Limousine Service."
Fuller points out in his article that, in the past decade or so, limousines have grown from being a transportation option for the very wealthy only to being something that the middle- class can enjoy as well. This alone increases the market demand for limousine services.
The average startup costs for a limousine service, Fuller found, is about $90,000, although he adds that minimum start up costs can be as low as $31,000. Net profits before taxes average about $60,000, but can go up to $164,000 or higher. The stability of the business rated "average," and the industry growth prospects rated "good." The risk factor, however, is "above average," and the absentee ownership potential is "limited," according to Fuller's research.