Strong Business Values Define Retail Limo Service

Posted on January 7, 2016 by Eric Gandarilla

Customer service: Although Chad Peterson incorporates technology into certain aspects of his company, he prefers to add a more personal touch when interacting with his clients. “I would say we make a lot of direct connections. The reason I say that might be somewhat unique is because, with all the electronic communication out there, it might not always be done that way. We have a very personal touch."

Renee’s Royal Valet
Location: Minneapolis, Minn.
Owner: Chad Peterson
Founded: 1992
Vehicle types: stretch, SUV and Hummer limousines; party buses, mini-buses, motorcoach, trolley
Fleet size: 10
Employees: 6
Website: www.reneeslimousines.com
Contact: (763) 551-1919

Marketing strategies: Renee’s has a strong legacy in the area within the wedding industry, which means much of its business comes from direct referrals. However, online marketing also generates much of their traffic. “We focus heavily on our website and our Internet presence; that’s where our primary focus is as far as marketing is concerned.”

Shifting industries: Peterson had his first taste of owning a business after he graduated from high school and started a contracting company. He later became the director of sales at an industrial coatings manufacturer but yearned for owning his company again. He saw the limousine industry as an industry he would enjoy working in, so he took a risk, left his job, and bought Renee’s Royal Valet.

Shared values: While the industries differ, Chad has brought the same values he’s held in his previous positions over to Renee’s. “I bought Renee’s because, the way they’ve set up the company, the focus is entirely on quality and service. And in my sales background, those were the two principles that I always stuck to: I focused on quality and service and left the low price wars to the other guys.”

Successful transition: Fortunately for Chad, his acquisition has gone smoothly thanks to familiar faces at the company. “I have the backing of the founder of the company, as well as the former owner of the company who are both working part-time for me, so really this whole transition is set up to succeed. We had a succession plan that we created that basically guaranteed success.”

Chad Peterson, owner of Renee's Royal Valet in Minneapolis, Minn.
Chad Peterson, owner of Renee's Royal Valet in Minneapolis, Minn.
Start-up costs and methods: “There are a lot of costs to buying a company. I don’t even know where to start with costs. There’s the small business loan, a lot of legal fees. There are also consulting fees.”

Business likes: “Being able to play a part in someone’s special day and do our part to make that day even more special. We really want to give our clients an experience they remember forever.”

Growth plans: Chad expects to grow his fleet in coming years. While he hasn’t added any vehicles yet, he hopes to have at least one more by Spring. However, he doesn’t know how he’s going to find a replacement for the Lincoln Town Car Executive L. “I think that is one factor that I hadn’t really considered, and now I realize that it will be a difficult choice because there’s no obvious successor.”

View comments or post a comment on this story. (1 Comment)

More News

Rhode Island Operation Buys Wedding Trolley Service

Operator John Olinger of ROCKSTAR LIMO / O2 Global plans to grow the fleet of Kenny's Coach and Trolleys.

Sister Duo Absorbs What Industry Offers

eNews Exclusive: Briana and Chelsea Candeub of Park Avenue Limousine have learned the importance of never letting educational opportunities pass them by.

Luxury Travel Trends Disrupting The Industry

Brands can no longer rely on low-hanging fruit. Instead, they need to implement differentiating strategies to succeed going forward.

Chosen Payments Assists Operator Who Was Scammed

A suspect used a mobile app to place ride orders directly into a New Jersey company's software system.

Young Limo Entrepreneur Makes His Mark On The Industry

ENEWS EXCLUSIVE: Moe Ahmed started his California-based company at 18 and proves anything is possible when you have an incredible work ethic.

See More News

Facebook Comments ()

Comments (1)

Post a Comment



See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close