Operations

Absolute Styling Stays Sharp In Vancouver

Posted on November 5, 2015 by

Lorenzo Armani, CEO of Absolute Styling Limousine in Vancouver, B.C., will still get behind the wheel and chauffeur some VIP clients and special guests. “I drive a lot, maybe more than I should,” he says. “I have affiliates in New York and they’ll call me and ask if I can drive a special job at 2 a.m., saying this actress is coming in or they just got a new contract and need an SUV or Sprinter, and they want me to drive. But I’m happy to do it.”
Lorenzo Armani, CEO of Absolute Styling Limousine in Vancouver, B.C., will still get behind the wheel and chauffeur some VIP clients and special guests. “I drive a lot, maybe more than I should,” he says. “I have affiliates in New York and they’ll call me and ask if I can drive a special job at 2 a.m., saying this actress is coming in or they just got a new contract and need an SUV or Sprinter, and they want me to drive. But I’m happy to do it.”

BIGGEST SUCCESS: Armani’s most recent accomplishment has been working for the 2015 FIFA women’s World Cup held in Vancouver and all over Canada. “We’ve been pretty busy and it’s a big logistical challenge, but it’s been go, go, go,” he says of the work.

BUSINESS LIKES: “It’s never boring. It’s always different and you’re always talking to new people. You encounter all kinds of people from celebrity singers to princes and princesses from foreign places.”

TRIED TECHNOLOGIES: Absolute Styling uses the Limo Anywhere reservation software. Armani says he was one of the first to implement an app-based booking system. “We service a few hotels in downtown Vancouver, and we came out with the Vancouver Limousine App in 2013 for them. I got the idea after the first show I saw Uber introduced. When I came back, I made the app. It’s not as fancy as Uber, but it lets [the hotels] preschedule and people can book within a few hours.”

TRADE SHOW TIPS: “I started attending LCT shows in 2012, which is when I also first heard about the National Limousine Association. At the beginning, you have two or three cars and you’re working your ass off to keep them busy, and you look at these big companies and think how can they sustain it? But then I learned about contracts and affiliate work. If you don’t have them, you can’t sustain business. You can’t rely just on retail.”

Armani keeps his fleet within three years of new model years, with the Sprinter (far left) his most recent addition.
Armani keeps his fleet within three years of new model years, with the Sprinter (far left) his most recent addition.

BUSINESS ORIGINS: Armani owned an upholstery and custom vehicle upfit shop for many years, and had contracts with many car dealers and retail clients in the area. “We would take apart the vehicle and install the leather, heated seats, and navigation systems. We were installing VHS players in the passenger side headrests way back when that was a big deal. We were a true custom upfit company.”

START-UP STRATEGIES: Armani bought a used limo with a dilapidated interior, knowing he could fix it up. “Then I marketed the limo service to my local business network I had from detailing. I knew a few people that had been coming to our shops, and they knew about my cars and my new service.”

CLIENT TYPES: Armani reports most of his clients are corporate business travelers coming into Vancouver for conventions.

OPERATOR ADVICE: “Gain as much knowledge as you can. If you don’t have enough knowledge, then you won’t know the ropes on legislation and it can lead to problems like buying a car and thinking it will do well, but then having it take a year to get the proper license.”

LESSONS LEARNED: Armani says his biggest mistake was buying an extra stretch limo early for which he had no business. “You should have the business first, and then get the car. That is one mistake a lot of rookies make. Everybody thinks I’ll buy a brand new vehicle and do well, but no. Just having a car does not mean you’ll immediately get new business.”

FUTURE PLANS: Armani is looking to expand into more affiliate work. “We just got the worldwide business a year ago and we’ve started farming out. We have a few clients that are using us wherever they go, wherever they fly. We’ve been getting a lot of steady [farm in] business coming in, so now it’s time we send it back out.”

FASTFACTS
Absolute Styling
Location: Vancouver, B.C., Canada
Founded: 2011
Owner: Lorenzo Armani
Main service region: Greater Vancouver area, Whistler, Canada, and Seattle.
Vehicle types: Sprinter, SUVs, sedans (XTS and Town Cars), an S Class Mercedes, and stretch limousines
Fleet size: 6
Employees: 4
Annual revenues: $500,000
Website: www.absolutestylinglimo.com

View comments or post a comment on this story. (1 Comment)

More News

Company Accused Of Ditching Couples At The Altar

One client says once the deposits were collected, the Cleveland-based business stopped responding to their calls and emails.

Uber Drivers Complain About The Silliest Things

TNC Travesties Of The Week: Some independent contractors just don't have what it takes to be chauffeurs.

Limo Caddy Can Upgrade A Back Seat To First Class

LCT WEB-X-CLUSIVE: Going the extra mile for customers is made easy with PLATROS’ patent-pending seatback pocket device.

Why You Need A Social Customer Service Strategy

Whether you like it or not, people are talking about your business on social media.

Treat Your Employees Right For Maximum ROI

There’s no better way to show your appreciation than giving them what they need to do their job. 

See More News

Facebook Comments ()

Comments (1)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close