Red Bank Limo
owner Bill Atkins posts simple video messages directed to his office staff, chauffeurs, and customers at large that bring home the company mission and help improve team morale and cohesion.
As the CEO and founder of Red Bank Limo, a Red Bank, N.J.-based company, Bill Atkins never hesitates to share his views with staff and customers about hot-button industry issues like Uber, TNCs and passenger safety. He keeps active Youtube channels for himself and Red Bank Limo, and frequently posts videos in which he speaks earnestly into the camera about his thoughts.
In his most recent post, Atkins talks about how Uber and TNCs have affected his business in the New Jersey area. His response? “[TNCs] are not affecting us in the least,” he says. In the message he shared with his chauffeur staff, Atkins further states, “We’re 15% up over last year, and the reason why is because of you guys who are driving the passengers and our people answering the phones.”
Atkins explains how TNCs are considered illegal in New Jersey because transporting passengers for-hire without placards and proper commercial registration is against the law. The video is a simple hand-held confessional with Atkins standing in front of Red Bank Limo signage. It might not be a high-budget production, but it gets the message across and shows how any operator can use video tools to disseminate messages. Atkins gives a heartfelt thanks to his staff in the video, and it likely resonated with his employees and boosted team morale.