Operations

Diverse Fleet Takes Limo Throne In City Of Angels

Posted on January 6, 2012 by

A man looks out the window of his Pacific Palisades home and sees a Porsche, a Jaguar and a limousine, the latter having been purchased instead of rented for his wedding a few months before. He has just come home after closing down his auto insurance business. He looks at his beloved sports cars, then at the limousine, and knows he has a big decision to make. And with large personal overhead, he needs to decide fast.

Pretty soon his Porsche and Jaguar are sold, and a Lincoln Town Car sedan is sitting next to his stretch limo. Paper-cut scars decorate his fingertips as he flips through the Yellow Pages and calls limo companies looking for farm work. He spends every night putting labels on envelopes and mailing out 2,000 brochures a week to high-end neighborhoods. . . 

Hard work pays off
Fast forward 17 years and David Navon’s Crown Limousine L.A. stands strong with revenues set to break $3 million in 2011 and a reputation that’s priceless: Yelp.com’s #1 rated limousine service in Los Angeles and an A+ rating from the Better Business Bureau.

Navon just replaced the Porsche he had to sell in 1994 for a brand new 2012 model.
Navon just replaced the Porsche he had to sell in 1994 for a brand new 2012 model.

Navon has built his company’s reputation by keeping a close ear to his clients’ needs to ensure he’s doing everything he can to make them happy. “If a client calls and asks if we have a certain type of car, I listen. If I start hearing more clients asking for that type of car, then I go buy it,” he says. “I never want to turn business away, unless of course they ask for a pink Hummer stretch. I draw the line there.”

He keeps vehicles in pristine condition. A full-time detailing crew washes them every day, inside and out. “I decided that I needed to treat every car [in my fleet] as if it were my own personal Porsche,” Navon says.

Crown Limousine grew from 18 vehicles to 40 in just two-and-a-half years by listening to client demands. Want to party? Hop in a stretch Hummer or party bus. Need a ride to the airport? Choose from a Town Car, Mercedes S550 or Bentley Flying Spur.

Client satisfaction
“We make sure everyone is happy in the end,” Navon says. “If a client is happy, they’ll tell one or two people. If they’re unhappy, they’ll tell everyone. If you put all you have into the business and truly care that the clients are happy, you can’t help but succeed.”

Crown’s clientele ranges from funeral and wedding parties to celebrities and corporate travelers. Many come from referrals, direct mail and Internet advertising. “To this day, I haven’t stopped doing weekly direct mailings, but instead of me stuffing brochures in envelopes, I have a service that sends postcards out for me,” Navon says. He also has a service that manages Crown’s Facebook and Twitter pages, and his company’s website shows up at the top of Google searches thanks to investments in SEO.

Navon goes to the International LCT Show in Las Vegas every year, missing it only twice since 1994. He attended his first LCT Leadership Summit in September 2011 in Miami Beach, and says he enjoyed how exclusive and personal it was.

“In the insurance business, I was selling to people who couldn’t afford to buy insurance because it was the law,” he says. “They’d give me postdated checks that would bounce, and it was no fun. Now we sell a service to the affluent or people looking to splurge. No one’s forced to rent a limo.”


Turbulent Times Without Town Car
Navon calls the retirement of the Lincoln Town Car a “disaster” and stocked up on 2011 models to buy some time to make a replacement decision. He once sent a top corporate client an S550 to take him from Beverly Hills to San Diego as a nice gesture, which was well received...for about the first 20 minutes. “He said to please send a Town Car next time because it’s more comfortable,” Navon recalls. “Same with the Bentley Flying Spur. It’s an amazing car but the ride is a lot stiffer than a Town Car’s.”


FAST FACTS

Company: Crown Limousine L.A. I Location: Los Angeles I Founded: 1994 I Main service region: Los Angeles, Ventura County, north Orange County I Vehicle types: Lincoln Town Car, Lincoln stretch limousines, Chrysler 300 limos, Sprinter Van, Bentley Flying Spur, Mercedes S550, Escalade ESV, Suburban, Tahoe Hybrid, Toyota Highlander Hybrid, Escalade limos, H-2 limos, party buses. I Fleet size: 40 I Employees: 50  I Annual Revenues: $3 million I Website: www.crownlimos.com I Information: (310) 737-0888

 

View comments or post a comment on this story. (2 Comments)

More News

Go Riteway Celebrates 60 Years In Bus Business

The Wisconsin company started with just four school buses and now has 1,000 vehicles serving several ground transportation sectors.

Colorado Operator Buys Affiliate To Widen Service Region

eNews Exclusive: B-Line Express in Vail will now cover even more ground in the retail-heavy state.

Why Uber Can't Be Fixed And Must Be Shut Down

Analysis: The TNC's lower costs brought lower prices, with resulting popularity and growth. But its use of noncommercial cars was unlawful from the start.

Empire CLS Featured In Meetings + Events Magazine

The article describes the chauffeured transportation provider's newest additions to its fleet: 56-passenger motorcoaches.

Unique II Brings Its Luxury Service To Florida FBO

The New Jersey company expands its chauffeured experience to  private charter jet clientele at Opa-locka.

See More News

Facebook Comments ()

Comments (2)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close