Operations

New Operators Got Business Spunk

Posted on September 26, 2011 by

Rusty Berlint and Tammy Tomlinson of Stone Oak Limousine have found great success in advertising with Google.
Rusty Berlint and Tammy Tomlinson of Stone Oak Limousine have found great success in advertising with Google.
 

WHAT THEY DID BEFORE: Rusty Berlint, co-owner of Stone Oak Limousine, is a general contractor, and Tammy Tomlinson, also co-owner, works in the hotel and resort industry.

WHY THEY GOT INTO THE BUSINESS
: "Tammy and I saw a need for a  high-quality limousine and corporate transportation service in our area, and with the economy in the state it's in, we felt it was a wise business decision to seek an alternative venture," Berlint says. "Our plans are not to be the biggest limousine company in San Antonio, but to be the one that provides unprecedented service."

START-UP COSTS AND METHODS: About $140,000 for the purchase of vehicles, website creation, marketing materials, communication equipment, and vehicle storage. "After making the decision to create this company, we began looking for vehicles while at the same time building our website and researching the industry," Berlint says.

BEST MARKETING STRATEGY: Berlint and Tomlinson have been successful with Internet marketing and marketing to major hotels and corporations in the region. They will be launching a new marketing campaign soon.

BIGGEST MISTAKES: "I believe we could've done a better job in choosing a good auto maintenance provider," Berlint says. "And we also made some early mistakes with our website design, but the problem has been corrected."

BIGGEST SUCCESS: "We have had great success advertising with Google," Berlint says.

UNIQUE APPROACHES TO CUSTOMER SERVICE: "Good service begins with the initial call for a quote," Berlint says. "We make it a point to provide a quick quote and accommodate the client in any way we can. If a customer is comfortable and impressed with your phone presentation, they are more likely to retain your services."

ADVICE TO OTHER NEW OPERATORS: Establish affiliate relationships with limo companies you trust in order to give and receive overflow. And, "hiring chauffeurs as opposed to drivers is a wise move for many reasons."

FUTURE PLANS: Enlarging the fleet and expanding to a new office that will accommodate it, more marketing and networking, and reaching out to small cities in the area.

 


 

Fast Facts about Stone Oak Limousine

Location: San Antonio, Texas
Founded: April 2011
Owners: Rusty Berlint and Tammy Tomlinson
Main service region: San Antonio and surrounding areas
Fleet size: 5
Vehicle types: Escalade ESV, Mercedes CUV, Cadillac DTS 10-pax, Lincoln Town Car 6-pax, Hummer stretch 20-pax
Employees: one office manager; chauffeurs are sub-contractors
Annual revenue/sales: $140,000, est.
Website: www.stoneoaklimousine.com
Information: (210) 683-5035

View comments or post a comment on this story. (0 Comments)

More News

"Driver-Friendly" TNCs Gett, Juno Combining

In light of recent press around Uber’s shady business practices, consumers have been rapidly switching to its competitors.

These Brothers Succeed By Following The Rules

eNews Exclusive: Selim and Umut Aslan avoid cutting corners while working in the regulatory heavy state of California.

Brazil Operation Builds Affiliate Trust At Home And Abroad

Flavia Coppa of Shift Corporate Mobility gets to know the companies she works with wherever they are by using whatever means possible.

Uber Extends Sexual Harassment Probe

The TNC faces more pressure over the results of its review, particularly after the scandal that ousted Fox News' Bill O'Reilly. 

 

Only 4% Of Uber Drivers Stay A Year Or More

Retention is an even worse problem for the TNC than for the taxi and limo industries.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - April 2017 $12.95 F&I / SPECIAL EVENTS ISSUE COVER STORY: * Don't Panic: Confronting Worst Fears - Fleet Risks * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close