Publisher's Page: Start Your New Year's Resolution Now

Posted on December 1, 1997 by Sara Eastwood-McLean - Also by this author

I would first like to think everyone who turned out for our 1997 model year LIMOUSINE & CHAUFFEUR Show.  It was great to see the industry come together once again.  We’re pleased to report that over 2,000 delegates attended our Atlantic City event!  The show was terrific because all of you made it that way.

With the big event behind us, we can all focus our attention to the coming year.  Now is the perfect time to start planning your New Year’s resolution and here’s a guideline to help you.  I’ve just set up my own goal sheet and have found this handy.

1. BUSINESS GOAL: On a piece of paper, write down one main company goal for the year.  If you want to grow, then you may need to add a staff person or another limousines, sedan, or bus.  Your goal might be to outsource your bookkeeping so you can spend more time selling your service and attracting new business.

2. BRAINSTORM THE DETAILS: You won’t score a point without a game plan, so figure out what it’ll take to achieve your goal.  On another piece of paper, brainstorm all the details involved and all the steps you’ll need to reach your goal.

For example, if you’re expanding your fleet, you may need to draft a financial –plan how you’re going to manage the additional costs of insurance, financing, maintenance, storage, etc.

If you’re hiring a staff person for the first time or increasing your staff, do some research.  Know everything that’s involved with employees such as salaries, how taxes and payroll work, your legal rights, and so on.  You may want to develop a job description, employee manual, or a contract.  It’s a good idea to consult with experts in areas that you’re unfamiliar with to help fill in those holes.  The key to brainstorming is to be thorough and write down every tiny thing you can think of.

3. DEVELOP A TIMELINE:  Take all of the items from your brainstorming sheet, prioritize them in order of importance, and plot them onto a monthly calendar.  Once you’ve plugged all of your items and projects into their respective months, continue placing them into weeks, days, and even hours. Here’s a sample:


January Items to Be Completed For Move:      

    -Find a desired location

    -Get finances in order

    -Hire a realtor



         Meet with banker



         Meet with accountant



          Site inspection with realtor

4. BUSINESS PLAN: Steps 1, 2, and 3 just got you off to an excellent start.  You just keep going from there with other goals!  Don’t forget to assess your  financial situation and be true to your self.  Don’t ever bit of more than you can chew.

While it’s important to have goals, it’s not necessary to reach all of them in one year.  You’ve picked your main goal; that’s the one you should resolve to achieve.  If you do just that, you’ve fulfilled one dream and made a significant leap that of which you can be proud.

Happy New Year (and keep me posted on your success)!


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