Just this September, I got married. My wedding day was something I had always dreamed about. The people I truly love were there. I was able to share with my family the most important day of my life.
Through the years I have also established very meaningful friendships with what I call my “extended family.” I have friends I’ve known for most of my life; friends I met while in school; and friends I’ve met in my professional life. Many of these people have had a profound effect on me. I was thrilled to be able to share my wedding day with each and every one of them too.
Relationships can also play a major role in the limousine business. Positive relationships can often add big time dollars to your bottom line.
Limousine dealers strive to serve the needs of their clients efficiently, professionally, and promptly. Positive dealer/customer relationships are established if this is done on a consistent basis.
Operators will often try to match a particular chauffeur with the same client because of that client’s preference for the chauffeur. Again, a positive relationship has been established.
Owners often attribute a company’s success to its employees. The people who work for you are a direct reflection of the success of your company. Operator of the Year finalist David Seelinger of Empire International in Norwood, NJ, says it best: “Alan Lehrer, the founder of Empire, believed that employees should be treated as family. I am drawn to the Limousine & Chauffeur Operator of the Year Award for the honor of my hard-working and dedicated staff of employees and chauffeurs.”
It’s all about your employees and your clients. You must always be there for these people and consider them your extended family. These relationships can only evolve into higher company morale, greater customer satisfaction, and ultimately an increased bottom line.
I mentioned my extended family and how they have enriched my life. Well, many operators have created an extended family of their own by getting involved in limousine networks. This extended family has created a significant new source of revenues for owners.
“We can attribute 28 to 33 percent of our business directly to our network, “says Jody Cowen, president of Carey Denver in Denver, CO. “However, over 80 percent of our business is related in some way, shape, or form.”
Network involvement is also a way for many operators to enhance current relationships with their clientele. The purpose of any network is to be able to provide quality ground transportation and service to clients anywhere in the world. Network involvement enables many operators to add another dimension of service to loyal clients.
In this issue, Limousine & Chauffeur has prepared a special report on networks and how this “extended family” has worked for many operators.
Also remember this when you are talking with your colleagues in Atlantic City: We are all a part of one big extended family – the livery industry!