The new affiliate commercial from Reliance Worldwide
uses a simple white board animation to showcase the company’s quality performance for international farm-in and farm-out work.
Joining the latest trend in whiteboard video commercials, Reliance Worldwide released an affiliate manager how-to guide that details how limo operators could partner with Reliance for international affiliate work. The video is simple and straightforward, with a timely release just before the International LCT Show in March.
Video is becoming a more popular way for brands to transmit messages to their markets. The limo industry has been using video to advertise its services and outline specific contrasts between TNCs and traditional chauffeured car.
The whiteboard animations are typically set to light music with entertaining visual guides for the viewer to digest simple and straightforward concepts. The video from Reliance Worldwide is targeted at affiliate managers of limo companies. It begins with an introduction of a hypothetical affiliate manager, and addresses the problems and challenges of the position.
For Reza Choudhury, CEO of Reliance Worldwide, a regular attendee at LCT trade shows, garnering affiliate work is a big part of his business. By creating a message that directly hits his target audience (affiliate managers), he educates them on why his company is the right choice for such work.
In the video, Reliance Worldwide talks about its commitment to “duty of care” and how it makes sure its service is held to the best standards. It has high insurance coverage and trains all chauffeurs.
The message cuts right to what affiliate managers seek in a partner. By delivering it through social media, Choudhury spreads the message to his target audience.