Brand image is a priority for operators, and the type of clientele you service should respond favorably to your marketing efforts. Video marketing has become more popular in the limo industry, with more distribution channels such as social media bringing the message to a wider audience. As production costs have become more competitive, many operators are using the format to deliver quick messages to their clients about their services.
Karim Maachi, CEO of Cardel Global, likes to stay innovative with his marketing efforts, and created a similar video three years ago. The new updated video plays well to his clientele, who are mostly
The style of the video resembles a James Bond-type spy movie, with a closing graphic similar to the iconic James Bond bullet intro.
banking companies in his local European market and farm-in clients from operators around the globe sending customers to France.
The imagery in the video shows cutting edge corporate office spaces, with digital spreadsheets and charts, and a digital clock ticking to ambient music. The high-paced scenes resemble the executive hustle and bustle of the finance industry, and captions relay bullet point highlights of Cardel’s service. Portraying professionalism through all aspects of company branding tells clients that the
The timing of the new video coincides with Cardel’s expansion into new markets across the globe. It recently opened a new office in New York City. Maachi says the precision of the video invokes the exactness required by international banking companies.
company never overlooks service details and performs with consistent quality. Maachi hopes to continue the branding of Cardel Global in similar fashion, with an emphasis on accuracy, precision and communication.