Operations

Cardel Global Projects Global Professionalism In New Marketing Video

Posted on March 11, 2015 by

Brand image is a priority for operators, and the type of clientele you service should respond favorably to your marketing efforts. Video marketing has become more popular in the limo industry, with more distribution channels such as social media bringing the message to a wider audience. As production costs have become more competitive, many operators are using the format to deliver quick messages to their clients about their services.

Karim Maachi, CEO of Cardel Global, likes to stay innovative with his marketing efforts, and created a similar video three years ago. The new updated video plays well to his clientele, who are mostly

The style of the video resembles a James Bond-type spy movie, with a closing graphic similar to the iconic James Bond bullet intro.
The style of the video resembles a James Bond-type spy movie, with a closing graphic similar to the iconic James Bond bullet intro.
banking companies in his local European market and farm-in clients from operators around the globe sending customers to France.

The imagery in the video shows cutting edge corporate office spaces, with digital spreadsheets and charts, and a digital clock ticking to ambient music. The high-paced scenes resemble the executive hustle and bustle of the finance industry, and captions relay bullet point highlights of Cardel’s service. Portraying professionalism through all aspects of company branding tells clients that the

The timing of the new video coincides with Cardel’s expansion into new markets across the globe. It recently opened a new office in New York City. Maachi says the precision of the video invokes the exactness required by international banking companies.
The timing of the new video coincides with Cardel’s expansion into new markets across the globe. It recently opened a new office in New York City. Maachi says the precision of the video invokes the exactness required by international banking companies.
company never overlooks service details and performs with consistent quality. Maachi hopes to continue the branding of Cardel Global in similar fashion, with an emphasis on accuracy, precision and communication.

View comments or post a comment on this story. (1 Comment)

More News

Uber Extends Sexual Harassment Probe

The TNC faces more pressure over the results of its review, particularly after the scandal that ousted Fox News' Bill O'Reilly. 

 

Only 4% Of Uber Drivers Stay A Year Or More

Retention is an even worse problem for the TNC than for the taxi and limo industries.

New Jersey Operators Are Perfect Mix Of Old And New

eNews Exclusive: The co-owners of First Choice Limousine play to their strengths to create a blend of traditional customer service with an understanding of the Millennial mentality.

Pot Party Bus Operator's Revenues Surge 66% In Past Year

Colorado Cannabis Tours takes around 200 people each weekend in the marijuana "Napa Valley" of the U.S.

Uber Officially Lost $2.8 Billion In 2016

In the fourth quarter, the TNC both increased its bookings and upped its losses, according to a recent report.

See More News

Facebook Comments ()

Comments (1)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - April 2017 $12.95 F&I / SPECIAL EVENTS ISSUE COVER STORY: * Don't Panic: Confronting Worst Fears - Fleet Risks * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close