Operations

Classique Limousine Produces Innovative Video Marketing Commercial

Posted on January 25, 2015 by

Created by the southern California limo operation’s marketing department, the video combines clever hand drawn animation with music to get the word out on the company’s wine tour service.

Kevin Illingworth, president of Classique Limousine in Orange, Calif., was looking for something new for his marketing efforts, and was surprised when one of his employees came up with the idea. “He showed it to me, and I just thought it was great,” Illingworth said.

He then started promoting the video through social media, where it received many shares and favorable comments. The video focuses on the wine tour service specifically, and begins with a drawing of a couple who might be interested in booking a nice wine tour for themselves at the nearby Temecula, Calif., wineries.

It then shows through illustrations and captions that a professional service like Classique is the preferred way to tour, and that a nice car and professional chauffeur will make the experience memorable for all the right reasons. It ends with the company’s phone number above a picture of a new MKT stretch.

This is an effective way for any operator to get the message out on their services. Be it for weddings, bachelor/bachelorette parties, proms, it really can be for anything. The point is that the message should be clear and concise. The video format makes it easy to share on social media so it can reach a large audience.

View comments or post a comment on this story. (0 Comments)

More News

Anti-Trump Protesters Block Uber Headquarters

The TNC's CEO Travis Kalanick is one of several technology executives who's part of the president's Strategic and Policy Forum.

Toronto Operator Emphasizes Occasions

WebXclusive: Ash Fadil works to provide experiences that will have his clients coming back for more than just one special event.

What Judges Look For In OOY Award Entries

Read up on what some contenders have already submitted in their running to become an Operator of the Year.

Atlanta Operator Supports Strength In Numbers

Chad Casey knows industry involvement is a must when discovering new affiliates.

Chauffeur Retention Made Easy: Show You Care

WEB-X-CLUSIVE: The key to happy employees is understanding what they mean to you and your business.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close