Created by the southern California limo operation’s marketing department, the video combines clever hand drawn animation with music to get the word out on the company’s wine tour service.
Kevin Illingworth, president of Classique Limousine in Orange, Calif., was looking for something new for his marketing efforts, and was surprised when one of his employees came up with the idea. “He showed it to me, and I just thought it was great,” Illingworth said.
He then started promoting the video through social media, where it received many shares and favorable comments. The video focuses on the wine tour service specifically, and begins with a drawing of a couple who might be interested in booking a nice wine tour for themselves at the nearby Temecula, Calif., wineries.
It then shows through illustrations and captions that a professional service like Classique is the preferred way to tour, and that a nice car and professional chauffeur will make the experience memorable for all the right reasons. It ends with the company’s phone number above a picture of a new MKT stretch.
This is an effective way for any operator to get the message out on their services. Be it for weddings, bachelor/bachelorette parties, proms, it really can be for anything. The point is that the message should be clear and concise. The video format makes it easy to share on social media so it can reach a large audience.