Operations

Use the Internet to Reach More Customers

Posted on March 1, 2000 by LCT Staff - Also by this author

All types of small businesses, limousine operators included, are rushing to set up Websites -- and for good reasons. An attractive, user-friendly site can help attract new customers while strengthening relationships with existing clients. According to a recent study from International Data Corporation, 10 percent of small businesses that use PCs currently have Websites. In 2001, it is projected that 20 percent of U.S. small businesses?an additional four million companies?will be making their presence known through the Web. The key question, though, is how can an operator benefit from the explosive growth in e-commerce?

Determine Your Online Business Objectives
Business Websites run the gamut from the no-frills variety to very sophisticated transactional sites. Your limousine company?s Website design will depend on the size of your business, your customer base, and your marketing and sales strategy. Here are some of the options, all of which may be incorporated into a single site:

  • Information: A no-frills homepage may provide just the basics, such as a description of your limousines, services, business hours, telephone and fax numbers and address. One caution?too much text can be a turnoff, so try to include lots of photos and attention-getting graphics, as long as they don?t slow the download time too much. Logos from industry associations also add credibility to your company image.
  • Promotion: Some businesses use the Internet to promote their goods and services as well, turning their sites into online sales brochures. For example, you can give customers good reasons for doing business with you rather than your competitors, or explain how customers will save money by reserving a limousine from your company now, possibly at a discount, rather than waiting.
  • E-commerce: Finally, some sites are interactive and allow customers to transact business directly online. With today?s sophisticated e-commerce applications, you can post your brochure online, let customers browse through your service offerings, select what they want, fill out a reservation form, and then make payment by credit card.

    Before designing your Website, determine what you want to accomplish. For example, if your limousine company has just a few vehicles and serves a local market, a no-frills informational or promotional site may make the most sense. If you serve a large metropolitan market or geographic region with several operators, combining...

  • View comments or post a comment on this story. (0 Comments)

    More News

    What Judges Look For In OOY Award Entries

    Read up on what some contenders have already submitted in their running to become an Operator of the Year.

    Atlanta Operator Supports Strength In Numbers

    Chad Casey knows industry involvement is a must when discovering new affiliates.

    Chauffeur Retention Made Easy: Show You Care

    WEB-X-CLUSIVE: The key to happy employees is understanding what they mean to you and your business.

    California Operations Combine To Span Regions

    Classique Limousines Worldwide in Orange County buys Showcase Limousines based in the Inland Empire.

    Renault Purchases Tech Startup Karhoo

    The taxi comparison app has found new life with the French carmaker.

    See More News

    Facebook Comments ()

    Comments (0)

    Post a Comment

    Submit

    Blogs

    See More

    See More

    See More

    See More

    LCT Store

    LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *



    Connect

    Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

    Read About Your Region

    What’s Happening Near You?
    Click on any state to see the latest industry news and events in that region.

    More From The World's Largest Fleet Publisher

    Automotive Fleet

    The Car and truck fleet and leasing management magazine

    Business Fleet

    managing 10-50 company vehicles

    Fleet Financials

    Executive vehicle management

    Government Fleet

    managing public sector vehicles & equipment

    TruckingInfo.com

    THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

    Work Truck Magazine

    The number 1 resource for vocational truck fleets

    Metro Magazine

    Serving the bus and passenger rail industries for more than a century

    Schoolbus Fleet

    Serving school transportation professionals in the U.S. and Canada

    Please sign in or register to .    Close