How to Develop a Fleet Safety Award Program

Posted on June 29, 2009 by Lisajoyce Vergara

Page 1 of 2

A well-designed and implemented driver safety recognition and award program is a significant component of effective fleet risk management efforts.

Safe driving recognition or incentive programs reward and reinforce good driving performance. These programs can be generated internally within the company, provided by a fleet management company or specialized safety program vendor, or developed through participation in a national safe driver award program such as the National Safety Council.

The following steps outline a basic fleet driver safety recognition program.

Step 1: Research
Explore the scope and options of safety award programs through industry publications and associations, peer research, fleet management companies, and safety program suppliers.

Step 2: Sell to Management
A critical element in a successful award program is visible management support and approval. To make the case for the expense of a safety recognition program, prepare a cost-benefit analysis. How much would the company save preventing accidents through proactively promoting safe driving behavior?

In 2000, the National Highway Traffic Safety Administration (NHTSA) estimated costs of traffic crash incidents were approximately $230.6 billion.
According to Dan Shive, vice president, risk management services at LeasePlan USA, a reward program can pay dividends beyond what most would expect. By rewarding drivers for their good behavior, a company fosters a culture of safety.

"Reward programs have proven to be a very effective way of saying thank you to drivers for maintaining a clear driving record, avoiding accidents and the associated costs, and thus mitigating a company's risk exposure," said Shive.

For the cost side of the presentation, develop a program budget, considering the following factors:

  • For an internally developed program, the cost of administration and implementation.
  • If outsourced, the supplier's program costs.
  • The cost of the incentives/awards themselves.
  • Internal marketing costs, i.e., announcements, recognition events, and newsletters.

Step 3: Determine Program Parameters
An effective safety recognition program is designed to each company's culture, fleet driver and vehicle profile, and budget. Questions to consider include:

  • What is the award criteria? Will minor violations be counted? How will drivers qualify for awards?
  • Who is eligible to participate?
  • What are the time parameters in which awards are earned: quarterly, semiannually, yearly?
  • Will there be tiered award recognition, i.e., awards increase in value for longer safe driving periods?
  • How will the program be coordinated with driving records tracking data?

"The key to safety awards is doing something good for drivers for following the rules," said Lou Mene, president of ITC Safety, a division of Industrial Training Consultations, Inc., a one-stop source for corporate driver training programs and safety equipment. ITC Safety also has behind-the-wheel training, customizable specialty gifts, and awards.

View comments or post a comment on this story. (0 Comments)

More News

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

Attention To Detail Sets California Operator Apart

WebXclusive: Millennial operator Aaron Schiff of Ascot Limousine uses his talents to maintain the stellar reputation of his godfather’s company.

Uber's Creepy Drones And Drivers

TNC Travesties Of The Week: The company's marketing techniques prove to be just as aggressive as their independent contractors. 

70 Defining Moments In Luxury Industry History

From the 1970s to the present, check out these incredible events that affect the wider luxury services and products sector. 

Do You Provide Customer Service Or Experience?

Companies may be tempted to stick with the former, but clients can almost immediately notice when the focus isn’t on the latter.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close