It?s finally December. You have survived another calendar year. It?s time to get ready for 2002. However, with the transportation industry dealing with a tough economic time, preparing your business for the coming year will be unlike it has been in the past. Don?t worry, we?re here to help.
This issue of LCT can be considered a survival guide for your business. Almost every article in this issue is focused on offering operators suggestions and ideas on what can be done to help keep their businesses going.
Our Senior Editor Tom Mazza?s article, ?Making You Business Less Airport Dependent,? on Page 34 will help you do just that. It educates, and for some, reminds, operators of the other types of markets that are available so that you don?t have to rely so much on the air travel industry.
Tom follows this article up with a complete guide to designing your business plan for 2002. He takes you through a step-by-step process of what you need to have in your business plan.
Assistant Editor Denise Bibee explains on Page 56 where you can go and what you need to do in order to get financial assistance. There is money out there that?s available to assist operators through this tough economic time. This article will help you get it.
Also, for the first time ever, we unveil the 2003 Lincoln Town Car in this issue! In a LCT Exclusive, we show what?s new and what?s the same in the upcoming body style. Now, these are just photos. Operators will have the opportunity to get a hands-on look at the new vehicle at the LCT Show in March.
One way to help make your business less airport dependent is to have a diverse fleet. We present a roundup of the largest bus manufacturers in motorcoach industry. Also, Dale Bunce, a veteran of the motorcoach industry and president of International Marketing Development, informs you where the motorcoach industry is today, and where it?s going.
In addition to these in-depth feature articles on how you and your business can survive, our regular departments focus on helping you.
Business Basics gives you tips on how to ?recession-proof? your business. Bus Business, with guest writer John Muir of CLUB VIP in Phoenix, encourages you to ?think outside the box? when it comes to your business. Even the question posed to Ask Dr. Limo, ?Should I start my business now? offers some advice for the beginning operator in this economy.
As you can see, this issue of LCT is truly a survival guide for the industry. You will hear and even read terms like ?think outside the box,? and ?explore new markets? repeated again and again. These are reminders to you that you need to continue to act. Even if your business has not been affected a great deal, like some on the West Coast, now is the time to re-evaluate your business. So go and re-examine your business plan, look at exploring new markets and don?t be afraid to think outside the box when it comes to your business.