How to Start and Operate a Limousine Service by Randell Nyborg addresses all aspects of the livery industry from evaluating the geographic area, researching the proper licensing, assessing marketing opportunities and much more. Nyborg also explains the intricacies involved with vehicle purchase or lease, and even describes how limousines are stretched.
Although some of the information may be redundant for seasoned operators, it is still a fascinating read. Nyborg offers ideas and provides scenarios that readers can use to either start their own livery-based business, or assist in streamlining their current operations.
Nyborg describes the livery industry as, “One of the most exciting industries you can imagine.” He also goes on to say that it gives operators the chance to rub shoulders with some high-profile people such as actors, musicians and politicians. You can sense Nyborg’s passion for the industry in his book, and it is easy to see how much he enjoys the limousine business.