Operations

Publisher's Page: Shout It Out: Limousines Are Marvelous!

Posted on May 1, 2003 by LCT Staff - Also by this author

A recent news story in the New York Times’ business section titled “Extra Pampering for Users of Car Services” is just the kind of press our industry needs right now. The article, which described chauffeured transportation as “safer and more comfortable than ever,” quoted credible operators such as Dawson Rutter of Commonwealth Limousine Service in Boston, and Michael Zappone of All Transportation Network, David Stone of Hollywood Limousine and Michael Rice of Tran-Star Executive, all based in New York.

The article provided an overview of what several operators are doing to create value-added benefits to their services without lowering their prices. There were also quotes from business travelers who love the dependability and peace of mind that chauffeured transportation provides them. Despite the recession, they know our services are still a must-have.

As we all know, economic downturns mean that consumers cut the frills out of their lives. Unfortunately, chauffeured transportation can be perceived as gluttonous in conservative times and may be chopped from budgets.

But this article is compelling evidence that we have the power to change that perception. The industry needs a strong publicity campaign in which we bombard the press with positive information. We need to extol our merits on a continuous basis and take charge of how luxury transportation is viewed by the public.

The Times article is just a sampling of what we can accomplish with a good public relations campaign. The New York Times is arguably one of the most influential daily newspaper in the country. It is distributed nationally and articles like this are often syndicated to other newspapers. In addition, the article was posted on the New York Times’ Web site.

Kudos to LCT Associate Publisher Neil Weiss for providing lots of background to the reporter and sending her to savvy operators who are strong representatives of the industry. And thanks to Tom Mazza, executive director of the National Limousine Association (and a former LCT editor), for also being on top of this story and getting a plug in for the NLA.

But let’s not stop here. Why not use this article as a springboard for even more media attention. The NLA’s Public Relations Committee should be encouraged to continue the momentum by forging relationships with newspaper editors and perhaps encouraging more of them to attend the LCT Show to truly get a flavor of what we’re all about.

This issue of LCT is our official 20th anniversary edition. It reflects on industry highlights and milestones spanning almost two decades and looks ahead to the future. I thought the New York Times’ article was most appropriate because it sets the perfect tone: We know our services are matchless and we know we offer a safe mode of transportation. Let’s focus more energy on letting everyone know what they are missing if a limousine hasn’t pampered them lately!

 

View comments or post a comment on this story. (0 Comments)

More News

Go Riteway Celebrates 60 Years In Bus Business

The Wisconsin company started with just four school buses and now has 1,000 vehicles serving several ground transportation sectors.

Colorado Operator Buys Affiliate To Widen Service Region

eNews Exclusive: B-Line Express in Vail will now cover even more ground in the retail-heavy state.

Why Uber Can't Be Fixed And Must Be Shut Down

Analysis: The TNC's lower costs brought lower prices, with resulting popularity and growth. But its use of noncommercial cars was unlawful from the start.

Empire CLS Featured In Meetings + Events Magazine

The article describes the chauffeured transportation provider's newest additions to its fleet: 56-passenger motorcoaches.

Unique II Brings Its Luxury Service To Florida FBO

The New Jersey company expands its chauffeured experience to  private charter jet clientele at Opa-locka.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close