New Orleans: Laissez les Bons Temps Rouler

Posted on July 1, 2003 by LCT Staff - Also by this author

LCT is inaugurating CityView, a monthly feature taking a look at the limousine industry in one North American city. We started by interviewing several operators in New Orleans.

Why New Orleans? There’s nothing quite like rolling down Canal Street with a few friends in the back of a stretch limo, guided by a friendly, professional driver who knows what it means to “Let the Good Times Roll.”

• New Orleans is a party town and most business is generated by events such as Mardi Gras, Jazz Fest, Essence Festival and a solid base of conventions and national and regional sporting events.

• The city’s corporate business is smaller than that of most cities of similar size.

• Operators carrying the names of the national limousine companies, such as Carey and Dav El, have about 25% of the market.

• The city’s convention business is down since 9/11, and several companies are trying to enter the non-corporate markets, such as weddings.

Number of Operators
• About 30 are licensed with the City of New Orleans’ Taxi Cab Bureau.

• Most would be classified as small operators, with up to three cars. A handful are medium and three are larger, with the average fleet size being 10 cars.

Number and Type of Vehicles
• About 250 to 300.

• Eight- to 10-passenger stretches are most common, followed by sedans, vans and minibuses.

Average Rates
• Sedans: About $40 to $55 an hour, with a three-hour minimum.

• Stretches: About $60 to $95 an hour.

• Airport transfers: About $60 for a sedan, about $80 for a limousine.

• Airport limo co-op: Nine operators are partners in a co-operative called A Airport Limousine Service, which provides walk-up sedan and limousine service from baggage-claim areas at the airport. The rate is $35 for one or two passengers, $95 for three to eight passengers.

Regulatory Issues
• An operator must hold three limousine permits for each sedan permit.

• The last city audit to check for proper insurance was years ago.

• Only two city permit hearings are conducted each year.

• The city’s “need and necessity” law restricts new permits from being issued and was called archaic by one operator.

• There is no licensing reciprocity between the city and state.

What’s Unique
• A clubby small-town business climate often pervades and many operators have known each other for more than 15 years.

• Operators can buy temporary additional permits for sedans when large city-wide events are held.

• The temporary permits cost $10 a day or $50 a week per vehicle during off-season, $20 a day during events.

• Most operators use rental cars, hire temporary drivers – who also have to obtain temporary chauffeur licenses – and transfer their regular insurance to those cars when additional vehicles are needed.

View comments or post a comment on this story. (0 Comments)

More News

Hobnob With LCT Editors At LCT-NLA East Show

The three-day event offers ample time for attendees to introduce themselves, discuss their companies, and talk about important industry matters.

Charges Dropped Against Chauffeur In N.Y. Crash

Carlos Pino was indicted in March on four counts of criminally negligent homicide, four counts of assault, reckless driving, and other crimes.

Techie Invests In Tesla Limo Service

The company has saved more than 11,888 gallons of gas and 110 tons of carbon dioxide in its nearly 217,480 miles of travel so far.

Arizona Operator Knows Quality Affiliations Take Time

The Driver Provider’s Mary Beall dishes out some valuable advice for building strong affiliate relationships.

NLA Supports, Celebrates Charities At LCT East

Early bird and group discounts end today, so don’t miss your chance to attend this event at the show!

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close