QR reader for Create-A-Card Inc.

Have You Seen These?
These curious little black and white squares have literally been popping up everywhere. You've probably seen them in ads, catalogues, brochures and more. What are they and what do they do?

U.S. Postal Service is offering a 3% discount on standard mailings that include a QR (quick response) code in July & August 2011.
 
Quick Response (QR) codes are specific matrix barcodes that are digitally encoded with information that both barcode readers and smart phones can read. The QR code can contain a link to a specific web page (URLs), text or other types of data. A more sophisticated QR code can be used to embed other useful data like videos, music or promotional campaigns. A QR code is capable of 360 degree (omni-directional), high-speed reading.

Most smart phones (as of 2011) allow you to download a free "QR reader" that enables any phone to become a QR code scanner. Starting in 2011, some phones already have this app as part of its standard software.

Having a QR code in your promotional materials grabs attention, leading users to high-quality, high-value content instantly. Skillfully using this tool in conjunction with social media marketing, video marketing or a high-quality (mobile) web site can help companies stand out in a marketplace that craves variety. Many businesses use QR codes innovatively to reach consumers via posters, billboards, ads, etc. to provide information regarding consumer campaigns, promotions and other company information.

QR codes can be a great branding tool. Mobile phone users can be directed to web sites where users can download ads, ringtones, logos, videos and flash presentations. Using QR codes on packaging is another innovative way to advertise products or offer information.

For businesses looking to differentiate themselves from their competition, QR codes should be on their radar. By integrating QR codes and a mobile friendly web site into their campaigns, businesses can leverage the needs and attention of the smart phone user more effectively.
 
Let Create-A-Card, Inc, your marketing specialist for the transportation industry, help you capitalize on this unique marketing opportunity and begin leveraging the potential of Quick Response codes in your business today!

Grow Your Business Days This Summer With The USPS
Grow your business days events are being held through this summer at Post Offices nationwide to offer small businesses help in how to grow their business using mail, with products such as Every Door Direct Mail (EDDM and EDDM Retail).

Postmasters and other Postal Service employees will provide hands-on instruction for an online interactive tool that helps mailers research the number of active deliveries on different carrier routes, so they can plan mailings to reach a target audience. This tool can be found at: United States Postal Service Website.
 
A list of all Grow Your Business Days events are searchable by date, city, state, and post office. For a listing in your area please visit: USPS Direct Mail Website.
 
Postage Trivia:        
Q: When was the first post card introduced by the postal service?
A: May 1, 1873

Arthur Messina
President/Founder
Create-A-Card, Inc.