January 2010 Issue

Maximum Marketing with Email and Social Media

Kristina Bouweiri

During the first 10 years I ran Reston Limousine and Travel Service Inc., our marketing tools included Yellow Page ads, direct mail, a PR campaign, and charity. These four tools helped us grow from $390,000 to $5 million in 10 years. Now, the Internet has changed everything.

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Featured Articles

Partnering With Your Competitors Can Boost Revenues
Operations| January 8, 2010

Partnering With Your Competitors Can Boost Revenues

Economic conditions have forced many operators to run lean. Vehicles that once ran regularly often sit idle, not earning any money. In this environment, finding the right fleet size is the priority of every successful operator who needs to cut costs, stay above break-even, and maintain quality service.
Pricing Your Services for Tough Times
Operations| January 8, 2010

Pricing Your Services for Tough Times

Operators are dropping minimums and layering their prices and vehicles to get the most business possible as clients cut or reduce transportation budgets and services. LCT spoke to operators about their views on creative pricing strategies.
Catching the Commuter Bus
Vehicles| January 8, 2010

Catching the Commuter Bus

As commutes get longer, motorcoach operators are stepping in to offer a more rider friendly experience, along with getting more cars off the road.Commuter motorcoaches can offer upscale amenities, such as refreshments and newspapers, that provide a less stressful experience when compared to the typical mass transit ride.
Using Trade to Survive in a Bad Economy
Operations| January 8, 2010

Using Trade to Survive in a Bad Economy

We are fortunate to have a product that is widely sought after. Whether it is a 55- passenger coach or a super-stretch limousine, many of our vendors would love the opportunity to engage our services without having to pay cash. Anytime you have an opportunity to trade advertising, oil changes, fuel, or any other product or service, take advantage of it.
Entrepreneur's Web Referral Network Maximizes Leads
Technology| January 8, 2010

Entrepreneur's Web Referral Network Maximizes Leads

Alex Mashinsky’s company, LimoRes, developed the software system that provides immediate reservation, management, and tracking online. Since its launch in 2004, the New York City-based online ground transportation provider has grown to a multi-million-dollar company with more than 10,000 affiliates worldwide and large, exclusive clients.


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