Ultra’s Marketing Director Craig Hoelzel sees the 35-footer as an opportunity for limousine operators to get free publicity. “Limousine operators are constantly attempting to offer what their competitor cannot,” he says. “We are now building our sixth of these long cars and we have orders for four more from individual operators."
Buddy Stein is an advocate of comprehensive chauffeur training and other means of increasing the professionalism and public recognition of drivers and chauffeurs. He is currently involved in the formation of the Greater Chicagoland Association.