June 1, 2010
Young students love limousines, so what better way to reward their academic achievement — and charm future customers — than with a limo ride?
May 3, 2010
2010 will be the year of the online consumer, as this area of the virtual economy has grown despite recessionary forces. Getting to them in a dense media environment requires a savvy approach to online marketing and messaging. Operators who tap the Internet through the explosive growth of social networking understand that a business must be virtual and viral to succeed.
March 24, 2010
Online upgrade makes longtime operator's service and information more accessible to clients.
February 10, 2010
Social media sites such as Twitter, Facebook, MySpace, and LinkedIn have opened up a new world for connecting with your clients. Sites such as Facebook and MySpace refer to your social connections as “friends.” Of course we all want to do business with our friends, so social media cements your relationship on another level.
February 2, 2010
In a down economy, trading can be an inexpensive way to get the company name out to potential clients. “You can give away a small amount to get a major impact to a targeted audience if you’re smart,” says Ben Bloch, managing partner of the Los Angeles-based company, a 2010 LCT Operator of the Year finalist.
January 28, 2010
With business inquiries moving from the phone to online, yodle organic gives limousine and coach company operators a way to stand out and track info requests.
January 8, 2010
During the first 10 years I ran Reston Limousine and Travel Service Inc., our marketing tools included Yellow Page ads, direct mail, a PR campaign, and charity. These four tools helped us grow from $390,000 to $5 million in 10 years. Now, the Internet has changed everything.
November 9, 2009
Although the cost of limousine insurance is not as critical a consideration in 2009 as it was in the early 2000s, given the formidable challenges confronted by limousine companies in today’s tumultuous marketplace, it is an area where some expense relief might be welcomed. Operators need to learn how to promote themselves to insurance companies as well as they do to their clients.
October 1, 2008
Targeted, vertical marketing and micro-customer tracking technology can bring added value to advertising efforts.
August 1, 2008
James Limousine succeeded through a solid business analysis and targeted marketing plans. Now, it reaps the rewards in Virginia’s capital, despite an economic downturn.