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Topic : Branding

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Vehicles| December 5, 2012

Lincoln Changes Its Brand Name, Promotes New MKZ

The 97-year old luxury brand, synonymous with presidential limos and black Town Cars, is returning to its original name, Lincoln Motor Co.

Operations| September 28, 2012

How To Deck Out Limos In Regulatory Decals

With all the various permits, licenses and other "authority numbers" abundant in the industry, how do operators know which ones to display?

Vehicles| June 8, 2012

BMW Tops Global Brand Reputation List

A recent survey shows the luxury automaker has a stronger reputation than Disney, Daimler, Apple and Google.

Vehicles| December 20, 2011

New Ad Agency To Position Lincoln For Comeback

The Lincoln brand is about to be reinvented though a new partnership between the division and ad giant WPP.

Vehicles| December 20, 2011

Lincoln Plans A Brand Makeover

Age perceptions are working against the automaker as it aggressively tries to promote a new image with invigorated products.

People| December 8, 2011

Florida Operator Cuts Niche With VIP Service And Sharp Instincts

Regency Transportation charms clients with new-school innovation, old-school work ethic and Ritz-Carlton-inspired service.

Vehicles| December 7, 2011

Lincoln Seeks New Competitive Profile

ANALYSIS: A vehicle designer hired away from Cadillac has been given a free hand to revamp the Lincoln brand.

Operations| July 28, 2010

Bell Trans Gets Hyper With Hipcricket

The largest operator in Las Vegas is giving customers some hyper-local connections through a mobile marketing application.

Operations| March 24, 2010

Executive Chauffeuring Launches New Web Site

Online upgrade makes longtime operator's service and information more accessible to clients.

Operations| May 22, 2009

Limousine Network Grows During Tough Times

Despite a recession, 1-800-GET-LIMO is attracting some high-profile chauffeured transportation companies nationwide that tap into its exclusive area-code based referral network. Only one client per area code gets to use it as an exclusive three-digit extension. Clients already have contracted for more than one-third of the nation's area codes.

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    LCT Store

    LCT Magazine - September 2012 $10.00 In This Issue:
  • How To Succeed When Starting A Bus Service
  • Doubling Down After Dual Accidents
    And much more…

  • biographies
    Who's who of the Limousine, Charter and Tour industry? Biographies is the place to find out.

    Seelinger, David

    David Seelinger is CEO of Empire CLS Worldwide Chauffeured Services, which opperates out of Secaucus, N.J. What started as a one-man oper... read more

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