Topic : Branding

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Vehicles| December 20, 2011

New Ad Agency To Position Lincoln For Comeback

The Lincoln brand is about to be reinvented though a new partnership between the division and ad giant WPP.

Vehicles| December 20, 2011

Lincoln Plans A Brand Makeover

Age perceptions are working against the automaker as it aggressively tries to promote a new image with invigorated products.

People| December 8, 2011

Florida Operator Cuts Niche With VIP Service And Sharp Instincts

Regency Transportation charms clients with new-school innovation, old-school work ethic and Ritz-Carlton-inspired service.

Vehicles| December 7, 2011

Lincoln Seeks New Competitive Profile

ANALYSIS: A vehicle designer hired away from Cadillac has been given a free hand to revamp the Lincoln brand.

Operations| July 28, 2010

Bell Trans Gets Hyper With Hipcricket

The largest operator in Las Vegas is giving customers some hyper-local connections through a mobile marketing application.

Operations| March 24, 2010

Executive Chauffeuring Launches New Web Site

Online upgrade makes longtime operator's service and information more accessible to clients.

Operations| May 22, 2009

Limousine Network Grows During Tough Times

Despite a recession, 1-800-GET-LIMO is attracting some high-profile chauffeured transportation companies nationwide that tap into its exclusive area-code based referral network. Only one client per area code gets to use it as an exclusive three-digit extension. Clients already have contracted for more than one-third of the nation's area codes.

Operations| April 29, 2009

Former LCT Editor Creates Green Communications Firm

Jon LeSage draws upon extensive digital media, management, and reporting experience to help clients in the ground transportation, entrepreneurial, and green sustainability sectors.

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