Industry Research

Summit Speaker: Business Travel Buyers Seek Better Service

Posted on May 11, 2016

MIAMI BEACH, Fla. --- A business travel expert appearing at the LCT Leadership Summit on May 23 sees business travel buyers more willing to pay slightly higher rates for the safer, better quality service that are staples of chauffeured ground transportation.

"Coming out of the economic woes of 2008-09, everything was so bottom line money focused," said Mark Williams, a partner at GoldSpring Consulting, in a pre-Summit interview. "That certainly applied in the travel arena. Many buyers told by senior mangagment to get service at lowest costs. Most organizations did not want to sacrifice service a lot, but maybe they were willing to take a small impact to make that happen. Now it's shifting back, where companies are starting to focus more on service again. Everyone still wants the right price, but we’re seeing buyers willing to pay a little more to get better service. You're seeing it across the board in travel. It’s refreshing to see that happening for many reasons, making it easier for the traveler."  

Williams will be part of a Business Roundtable session focusing on the Millennial business travel sector that will be held Monday, May 23 at 10 a.m. at the SLS South Beach Hotel conference site.

"My daughter is in the travel business and would only use Uber or Lyft," said Williams, whose clients include leading Fortune 250 companies. "That is a hurdle to overcome. Efforts in marketing need to be directed to that group and to Generation Z. The idea of a traditional taxi is anathema. They like the idea of Uber and Lyft; it’s all technology based. They never carry cash, don’t want to have to deal with that. They are reasonably smart about it. The door to them is through apps on the phone that are easy to use and give them a good deal to get the level of service they want. There is the potential to win them over; the job is to explain why price differentials exist and what they are getting, and why they should place great value with what they are getting."

The roundtable is one of several leading industry topics and trends to be presented at the annual Summit, a high-end executive-style think tank retreat that provides the industry's only deep-view forum for ideas, best practices and high-touch networking.

With its focus on bringing operators together, the Summit also features a healthy roster of social and recreational activities in the most enticing, tropical city in the world.



View comments or post a comment on this story. (1 Comment)

More News

ABA Sees 62% Increase In Business Spurred By Convention

The association's annual Meeting & Marketplace gives attendees more than 100 million reasons to attend.

More Millennials Blending Business And Leisure Travel

The practice of adding a few days of pleasure to a work trip is becoming increasingly popular.

U.S. Inbound Travel Grew Despite Trump Travel Ban

Had Trump's January travel and immigration bans affected inbound travel, it would have begun to register in April.

What The Traveling 1% Really Want From Tourism

They are looking for the same things — experiences and bragging rights — they just have the means to take it up a few notches.

How Major Names Are Disrupting Luxury Travel

Having the best hard product is a given. Now it's about experiences.

See More News

Facebook Comments ()

Comments (1)

Post a Comment



See More

LCT Store

LCT Magazine - June/Fact Book 2017 $12.95 * Facts & Stats * Directors & Guides *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close